Outgrow

MAY 16, 2023

Measuring bottom-of-the-funnel metrics like leads, value, and ROI using tools like HubSpot and Salesforce About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. Alex Mackrill: Yeah, so I like to look at it from the bottom of the funnel up.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

Terminus

SEPTEMBER 25, 2018

We had reached a point where we were tired of churning and burning through our MQLs. Our conversion rates were less than desirable. Benchmark conversion rates. We looked at how well our accounts were converting throughout the funnel so we knew which stages of the sales process needed optimization first.

Account Based Marketing 20

Account Based Marketing Top of Funnel Ideal Customer Profiles Paid Search Agency 20

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date? Two, salespeople love Webinars.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Hubspot

DECEMBER 30, 2011

If you're burning through and promoting the same offers over and over, eventually, you'll notice a dip in leads. webinars, ebooks, downloads, etc.) Shouldn't the CTA on that page point to a more middle-of-the-funnel offer such as a free product trial, demo, or consultation? You're recycling the same offers over and over.

Sales Qualified Leads 28

Sales Qualified Leads Paid Search Agency Lead Scoring Lead Ranking 28

ClearVoice

SEPTEMBER 3, 2020

Pause and reflect before sharing that next piece of content that’s burning a hole in your pocket. Content marketing done right, however, will build trust and authority, paving the path for brand advocacy, referral marketing, and higher customer retention rates.” – Bex Shapiro , Senior Editorial Manager at Intrepid Travel. 101 webinar.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Single Grain

NOVEMBER 17, 2020

It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively. Your demo or free trial sign-up landing page. If you don’t know which job titles to target, ask your sales reps what job titles they’re seeing most commonly among the people who are booking demos.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Albacross

MAY 10, 2019

And having an efficient pipeline is essential because making a sale in a competitive market is hard enough even when your funnel is well-optimized. Let’s start from the top of your marketing funnel. Another tip that will help you skyrocket your conversion rates is to simply keep following up. We’d say it’s a win-win!

Sales Management 81

Sales Management Work Management Marketing Management Top of Funnel 81

nDash

JULY 16, 2020

The target customers you’re hoping to attract and move down the funnel know about this playbook. And they’ve been burned enough times by “premium content” that wasn’t so premium to be wary of filling out more forms. You could start running reports to track whether or exit rates spike when visitors hit a gated page.

Top of Funnel 52

Top of Funnel Lead Gen Sales Qualified Leads Lead Scoring 52

B2B Digital Marketer

AUGUST 17, 2020

And so a lot of people will hear a like this or they’ll join one of our webinars or they’ll talk to a friend who’s doing it and they’ll say, Oh man, that’s so awesome. Where are you in maybe a demo or a pitch where you see the confused look on their face, whether it’s in person or over a video message.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

LeanData

APRIL 22, 2016

Identify the “leaky” places in your funnel where you are losing opportunities. The CFO is stressed out about the burn rate. Next, take stock of your relevant content — webinars, surveys, white papers, case studies and so on. You can’t guide the conversation until you know who needs to be talking. Identify Content.

Ideal Customer Profiles 45

Ideal Customer Profiles Tactics Conversion Burn Rate 45

LeanData

APRIL 22, 2016

Identify the “leaky” places in your funnel where you are losing opportunities. The CFO is stressed out about the burn rate. Next, take stock of your relevant content — webinars, surveys, white papers, case studies and so on. You can’t guide the conversation until you know who needs to be talking. Identify Content.

Ideal Customer Profiles 40

Ideal Customer Profiles Tactics Conversion Burn Rate 40

LeanData

APRIL 22, 2016

Identify the “leaky” places in your funnel where you are losing opportunities. The CFO is stressed out about the burn rate. Next, take stock of your relevant content — webinars, surveys, white papers, case studies and so on. You can’t guide the conversation until you know who needs to be talking. Identify Content.

Ideal Customer Profiles 40

Ideal Customer Profiles Tactics Conversion Burn Rate 40

LeanData

APRIL 22, 2016

Identify the “leaky” places in your funnel where you are losing opportunities. The CFO is stressed out about the burn rate. Next, take stock of your relevant content — webinars, surveys, white papers, case studies and so on. You can’t guide the conversation until you know who needs to be talking. Identify Content.

Ideal Customer Profiles 40

Ideal Customer Profiles Tactics Conversion Burn Rate 40

Hubspot

JANUARY 14, 2014

” Sales isn’t saying they want marketing automation, but they are asking for more information on what leads are doing on your site, at events, and during webinars. But this content -- "TOFU" or "top of the funnel" content -- helps you build a subscriber base for your funnel by educating them through helpful content.

Top of Funnel 28

Top of Funnel Marketing Automation Services Marketing Automation Paid Search Agency 28

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. Here's how to choose the right content for each stage of the marketing funnel. NEWLY UPDATED!

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Content Marketing Institute

NOVEMBER 6, 2017

For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building. That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions.

Webinar Metrics 111

Webinar Metrics Top of Funnel SEO Budget Programs 111