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How a customer service crisis drove the use of chatbots in Georgia

Martech

One of those was Georgia’s Department of Labor (DOL) which had to deal with the unemployment rate doubling to 6.7% In business terms, this was a customer service crisis — and customer service is integral to customer experience. That creates staff turnover because everybody burns out from those things.” Get MarTech!

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3 keys for better email engagement in Gmail

Martech

No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. Using customer activity data in segmentation : American Airlines and Woot! data show I am a superfan.

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Sales Facilitation: The Game-Changing Approach to Customer Acquisition

MarketJoy

Sales Facilitation by MarketJoy is a game-changing approach to customer acquisition. Why your current efforts are not producing ROI In the rapidly evolving business landscape, companies are constantly grappling with the challenge of customer acquisition. Companies are left feeling burned. But what if there was a better way?

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Customer Churn: What is it and How Can You Avoid It?

BenchmarkONE

There’s an easy way to explain customer churn: it’s when your customers stop buying from you. . Depending on the nature of your company, when a customer stops doing business with you, this can mean canceling their account or subscription, failing to renew a contract, or choosing a competitor for their new needs.

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The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty

Scoop.it

Today, let’s break down what tailored curation is, how it works, and how you can leverage the most niche content to boost customer loyalty and more. Finding content just for that target audience, even if it’s a segment of your overall customer base, is tailored curation. What is Tailored Curation?

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Want To Keep Your Workforce Engaged? Treat Your Employees Like Customers

Salesforce Marketing Cloud

We know the adage that the customer is always right. But have you considered that your employees are in many ways your biggest customers? Customers are more loyal when they have superior experiences , and that’s also true for employees. Shouldn’t executives listen and respond to employees the same way they do with customers?

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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

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