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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

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Why Growth at All Costs?

LeanData

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. Tweet this.

Cost 45
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article thumbnail

Why Growth at All Costs?

LeanData

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. Tweet this.

Cost 40
article thumbnail

Why Growth at All Costs?

LeanData

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. Tweet this.

Cost 40
article thumbnail

Why Growth at All Costs?

LeanData

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. Tweet this.

Cost 40
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The Winds of Change

LeanData

The Federal Reserve raising the interest rate. Simply put, the strategy of growth-at-all-costs wasn’t sustainable. Startups, no matter how innovative and disruptive to the status quo, couldn’t continue to spend more in sales-and-marketing costs than they received in revenue. The new term has become “smart growth.”

article thumbnail

The Winds of Change

LeanData

The Federal Reserve raising the interest rate. Simply put, the strategy of growth-at-all-costs wasn’t sustainable. Startups, no matter how innovative and disruptive to the status quo, couldn’t continue to spend more in sales-and-marketing costs than they received in revenue. The new term has become “smart growth.”