LeanData

NOVEMBER 25, 2015

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. They’ve been incentivized to focus on building market share even as they continue showing steep operating losses.

Cost 40

Cost Allocation Terms and Conditions Burn Rate 40

LeanData

NOVEMBER 25, 2015

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. They’ve been incentivized to focus on building market share even as they continue showing steep operating losses.

Cost 40

Cost Allocation Terms and Conditions Burn Rate 40

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. I will say it here: every B2B marketer should know how to do this.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

ClickZ

MARCH 27, 2020

30-second summary: Demandbase is an ABM platform for mid-market and enterprise B2B companies which was founded in 2006. Peter Isaacson, Demandbase’s CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience. Demandbase is an ABM platform for mid-market and enterprise B2B companies.

DemandBase 73

DemandBase CMO Account Based Marketing Top of Funnel 73

Marketing Insider Group

AUGUST 12, 2010

So marketing sends more. So marketing tightens the quality standards and sends fewer but higher quality leads. My advice is to B2B Marketers is to follow this natural ebb and flow. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Zoominfo

APRIL 23, 2020

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Time to plan your next marketing campaign or start prospecting into your top accounts!

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Hubspot

JANUARY 14, 2015

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. We thought it''d be fun to ask a range of marketing leaders what their first jobs were. Follow @jbigay.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

DiscoverOrg

MAY 7, 2019

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! This is an introduction to the use and impact of marketing and sales intelligence data on business decisions.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Convert

MAY 10, 2022

You want a theme that has the internal mechanics to give you high conversion rates. Your search is going to take you through 395 themes on Envato, 91 on Shopify, and several more on Etsy, Out of the Sandbox, Pixel Union, Creative Market…. You’re a Shopify store owner and you’re out to win. Not only that. Understandably, you’re stumped.

eCommerce 52

eCommerce Best Practices Click Rate Paid Search Agency 52

chiefmartech

AUGUST 5, 2019

Martech is marketing — at least an essential part of it. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 21 sponsored sessions from leading marketing technology providers.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? Every single company struggles with deciding how to allocate sales and marketing resources.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Unbounce

JUNE 12, 2023

We have a terrible attention span when we’re on our phones: we spend less time on sites than when we’re on desktop , and bounce rates are way higher. The bounce rate for mobile visitors gets crazy high after loading for just a few seconds —so any poorly-optimized images or videos on your page could be slashing your conversion rates.

Landing Pages 52

Landing Pages Examples Mobile Marketing Lead Ranking 52

Convince & Convert

JUNE 17, 2016

Welcome to episode four of my new show, Marketing Marvels. If your marketing team has several irons in the fire at all times, collaborating can be chaotic. Your team most likely juggles an array of disconnected tools for planning, storage, social scheduling, design, and task management. He is the one and only Joe Staples.

Work Management 113

Work Management Marketing Management Paid Search Agency Budget Programs 113

chiefmartech

SEPTEMBER 3, 2015

And then all day Tuesday and Wednesday, 20-21 October, will be jam-packed with 24 sessions from some of the best and brightest practitioners and thought leaders at the intersection of marketing, technology, and management. Here’s just a taste of what you can expect: Chief Marketing Technologists to Illuminate IT/Marketing Collaboration.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Advertising Agencies 40

Outgrow

APRIL 27, 2022

Welcome to the Marketer Of The Month blog! We recently interviewed Drew Neisser for our monthly podcast – ‘ Marketer of the Month ’! The importance of the client in marketing. The Podcast – The Artfulness of Value Exchange in Marketing- Drew Neisser. That’s been helping CMOs to cut through since 1996.

Paid Search Agency 52

Paid Search Agency Lead Scoring Lead Ranking Planning 52

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65