The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. The Customer Buying Cycle Framework.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

LeanData

APRIL 22, 2016

You have to walk in the shoes of each stakeholder identified in your buying cycle. The CFO is stressed out about the burn rate. Next, take stock of your relevant content — webinars, surveys, white papers, case studies and so on. Identify the “leaky” places in your funnel where you are losing opportunities.

Ideal Customer Profiles 45

Ideal Customer Profiles Tactics Conversion Burn Rate 45

LeanData

APRIL 22, 2016

You have to walk in the shoes of each stakeholder identified in your buying cycle. The CFO is stressed out about the burn rate. Next, take stock of your relevant content — webinars, surveys, white papers, case studies and so on. Identify the “leaky” places in your funnel where you are losing opportunities.

Ideal Customer Profiles 40

Ideal Customer Profiles Tactics Conversion Burn Rate 40

LeanData

APRIL 22, 2016

You have to walk in the shoes of each stakeholder identified in your buying cycle. The CFO is stressed out about the burn rate. Next, take stock of your relevant content — webinars, surveys, white papers, case studies and so on. Identify the “leaky” places in your funnel where you are losing opportunities.

Ideal Customer Profiles 40

Ideal Customer Profiles Tactics Conversion Burn Rate 40

LeanData

APRIL 22, 2016

You have to walk in the shoes of each stakeholder identified in your buying cycle. The CFO is stressed out about the burn rate. Next, take stock of your relevant content — webinars, surveys, white papers, case studies and so on. Identify the “leaky” places in your funnel where you are losing opportunities.

Ideal Customer Profiles 40

Ideal Customer Profiles Tactics Conversion Burn Rate 40

Hubspot

FEBRUARY 11, 2013

Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. You'll increase your clickthrough rate! Case studies, testimonials, reviews, social shares, and other types of social proof that show other potential customers you're worth their money? Business Blogging.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28