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Real Story on MarTech: Is that vendor a zombie?

Martech

” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. Even in the vibrant customer data platform market, where RSG evaluates nearly three-dozen platforms , some vendors have plateaued. Staff authors are listed here.

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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The vendor is also integrating with the R statistical system for predictive models and scoring. In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook. Next year it will add display ad audiences and Facebook Custom Audiences.

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Composability and usage-based pricing go hand-in-hand for martech applications

chiefmartech

Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. Or, you pay for bundles of functionality offered in “tiers” — with more features included at higher-priced tiers. But utilization in seat-based/tier-based subscriptions can be a problem for vendors too.

Pricing 96
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Whatever happened to customer journey orchestration?

Martech

A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. Vendors like Infor, SAS, and Pega acquired and merged much of this tech into larger suites and slowly adapted them to the digital age. At the same time, a handful of independent, born-digital JOE vendors emerged.

Vendors 136
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Choosing an Event Tech Vendor? Look for Transparency

Attendify

When it comes to choosing event technology, vendor transparency is a crucial consideration. Defining event tech vendor transparency. With that said, what are the key factors to consider when sussing out whether an event tech vendor is going to give you the real deal or a raw deal? How to gauge vendor transparency.

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5 enduring trends in martech

Martech

Measuring the effectiveness of personalization remains difficult, and despite breathless vendor case studies, many if not most pilot projects here fail to achieve meaningful ROI. Some existing vendors will fold or consolidate. The cost of new-vendor entry keeps falling, and cloud models tend to reduce supplier risks.

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How to Get More Value From Your B2B Data Purchase

Zoominfo

Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. Make sure your vendor understands your business and your goals. Make a list of your requirements and communicate these to each vendor. Ask for a discount.

Purchase 154