ConvertKit

MAY 28, 2021

Pinterest currently ranks as the highest driver of average order value (valued at $103), but the social platform you choose depends on your company's target demographic. Google Ads allow you to target particular people who are already using their search tool, and they have a staggering 90% share of the market. Bundle emails.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Marketing Insider Group

JUNE 2, 2021

The 3-hour course offers an overview of building brand awareness on social media, basic content marketing principles, and insights on using video content to inform and educate your target customers. The digital marketing option also comes with a team bundle if you’re looking to train a whole team.

Course 332

Course Content Marketing Planning Best Practices 332

Sana Commerce

SEPTEMBER 1, 2023

Employing the right approach not only appeals to your target audience but can also significantly boost conversion rates. This strategy seeks to capitalize on early adopters willing to pay a premium before targeting more price-sensitive segments of the market as the price drops.

Pricing 52

Pricing Price Conversion Webinar Metrics 52

Zoominfo

OCTOBER 29, 2020

Either way, you need the right tech stack to target the most relevant decision maker. ZoomInfo makes account targeting easier with precise contact searching, intent tracking, and an ICP (ideal customer profile) generator. Identify and target niche markets — you may find untapped accounts. How to Scale Your SMB Sales Strategy.

SMB 173

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 173

Rev

JANUARY 11, 2023

What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? But by studying your current successful clients, you can identify potential new targets with similar characteristics and behaviors. But what if there was a better way? But how successful is this tactic really?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Martech

MARCH 25, 2022

Here the kinds of restrictions to expect: Google will not be able to collect data from its various services to support targeted advertising without user consent. There are also likely to be constraints on bundling services and self-preferencing. Apple may need to offer alternatives to the Apple App Store.

Bundling 114

Bundling Paid Search Agency Amazon Privacy 114

Hubspot

AUGUST 4, 2020

They are bundled with the phone for a lower price. A phone store that bundles their products with complementary ones is an example of cooperative marketing. Instead of buying individual products at once, consumers are able to pay one price for a bundle. Streaming Service Bundle. Vegancuts Snack Box. Image Source.

Bundling 92

Bundling Planning Work Management Paid Search Agency 92

CoSchedule

JANUARY 27, 2023

table of contents] Get Your Social Media Bundle Now Plus, join our email list to stay up to date. The best social media platforms are the ones that your target buyers use. In-depth target audience research will give you a list of these platforms. What Are The Best Social Media Marketing Platforms?

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech

APRIL 6, 2022

Nearly two-thirds of viewers (64%) say they wished there was a bundled streaming service that would let them choose the channels they want. Successful niche operations offer more targeted marketing opportunities. In total, Americans watched nearly 15 million years’ worth of streaming video content last year. Why we care.

Service 88

Service Bundling Broadcasting Content 88

Optinmonster

MARCH 22, 2023

The Bundle Bundling is a bit of a grey area because it’s both cross-selling and upselling, but if you package related items together and show that it’s better value, you can definitely increase your sales of all the items in the bundle. And you can also offer better deals for early renewals.

Examples 127

Examples Tips Cross-Selling Bundling 127

SmartBug Media

JANUARY 11, 2023

Bundling pairs products together for a slightly lower price. Target discounts. For retained and new customers alike, promoting early access to the latest products can stimulate increased demand. This is an area that thrives on personalization; just like messaging, no one wants to have products they’re uninterested in promoted to them.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Repurpose and Bundle Existing Content. Target Your Social Sharing. Leverage Your Data!

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Optinmonster

AUGUST 5, 2021

Are you looking to increase your average order value by offering bundled products? Bundling is a smart strategy to cross-sell products to increase sales and revenue. From this tutorial, you’ll learn how to bundle products in WooCommerce and also how to target customers with these deals to maximize sales and AOV.

Bundling 70

Bundling Product Template Rules 70

QuanticMind

AUGUST 11, 2023

One such way is to signal a percentage off opportunity, a bundling opportunity, or other savings incentives associated with your brand or product. Adjusting creative/targeting based on both parent demographics and their students’ demographics (i.e.,

Campaigns 89

Campaigns Opt-out Bundling Opt-in 89

Metadata

DECEMBER 1, 2023

Some competitors might bundle display into their pricing, but we’d rather see you get actual ROI than try to justify a channel that doesn’t quite hit the mark for us. Account-based marketing is the cool kid, but it’s not just about targeting accounts; you need engagement for demand. Not exactly the life of the party.

Display 52

Display Advertising Agencies Advertisements Advertising 52

Zoominfo

FEBRUARY 2, 2021

Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. Targeted Advertising. This will help you target the right customers as well as avoid any issues that might arise from scaling cross-sales later on.

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Choozle

FEBRUARY 7, 2024

This may include budget-friendly product lines, discounted bundles, or loyalty programs that enhance affordability without sacrificing quality. Businesses can create targeted and personalized marketing campaigns by employing data analytics to delve into consumer behaviors.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

ClickZ

APRIL 14, 2020

Features such as rule-based product recommendations, product alerts, product bundles, and tier pricing enable retailers to keep relevant products front and center, increase the average order value, and motivate shoppers to buy more. These include rule-based product recommendations, product alerts, product bundling, and tier pricing.

eCommerce 141

eCommerce Features Merchandising Paid Search Agency 141

Choozle

MARCH 5, 2024

Under the CCPA as amended by the CPRA, consumers have the right to opt-out of data ‘sales’ and also from their data being ‘shared’ with targeted advertising providers. The new CA requirement can be enforced against any website targeting teenagers that uses third party advertising services where a sale or share may be taking place.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Contently

AUGUST 5, 2019

It’s a complex art puzzle; you have to find a voice that your entire content team can emulate, and make sure it’s a voice that your target audience wants to hear. To download the full brand voice worksheet and the rest of our Brand Awareness Bundle, sign up for the Content Strategy Series today!

Brand Identity 128

Brand Identity Branding Bundling Creativity 128

Salesforce Marketing Cloud

AUGUST 10, 2022

By organizing your customer data based on shared attributes, you can target the audiences most likely to respond to customized messaging. Money-saving promotional bundles. Reduce taps to discovery and increase average order volume by combining closely related products into wallet-friendly bundles.

Budget Programs 98

Budget Programs Buy Bundling Mobile Advertising 98

Martech

APRIL 12, 2023

This makes them easy to target and capture. CTV ads are precisely targeted to an audience that may benefit from a product or service but may not be in-market quite yet, thus creating new demand. There comes a time, after all, when adding more budget offers diminishing returns and the need for a new channel is necessary.

Paid Content 96

Paid Content Paid Search Agency Advertising Agencies Bundling 96

Martech

AUGUST 2, 2021

PPCs will learn actionable tactics to write copy that converts , then explore targeting tactics that will power every stage of the funnel. Break up the day with your choice of community meetup to discuss SEO content or PPC targeting challenges with special guest hosts and like-minded attendees. Register anyway.

Peer-to-peer 105

Peer-to-peer PPC Landing Pages Bundling 105

Optinmonster

JULY 30, 2021

And with the right WordPress plugin, scroll-trigger boxes can help in the following ways: Target people at the right time and place. It comes with powerful popup display rules that let you target visitors by scroll depth, time spent on a page, on click, before exit, and much more. Target by location, ad campaign, date, and time.

Conversion 88

Conversion Best Practices Bundling Trigger Marketing 88

Outgrow

MAY 30, 2023

In a B2B context, this customer retention strategy could take the form of a calculator that targets your audience’s pain points (e.g. Focus on Upselling and Cross-selling Businesses can encourage customers to make additional purchases by offering bundled packages or complementary products.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Paid Search Agency Bundling 52

Martech

JANUARY 25, 2023

If you target multi-location businesses or have other parent-child company profiles, you can now get a more accurate view of the parent company’s entire business in your reports, saved views and more using calculated properties for parent-child companies (in beta).

Ad Frequency 93

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 93

TrustRadius Marketing

JANUARY 17, 2023

Free Cloud Bundle: Linode offers a free cloud bundle which allows access to a handful of cloud services for free. Use Case: Linode’s Free Cloud Bundle offering allows small businesses an opportunity to try out cloud networking services without overcommitting to a provider. DigitalOcean.

Small Business Marketing 97

Small Business Marketing Work Management Marketing Management Service 97

Optinmonster

MAY 4, 2023

You can also bundle FunnelKit Automations and Funnel Builder to build a full marketing system starting at $249.50/year. Bundles of extension plus support and updates are available starting at $99/year. Premium plans start at $11/month and include bundles of paid extensions.

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72

Martech

AUGUST 23, 2022

People and households with discretionary income are a common target for marketers of all sorts, from travel to automotive, financial services to consumer goods. Planning media placements and buys for any platform entails often-proprietary tools, ad formats, and targeting and measurement data.

Paid Search Agency 95

Paid Search Agency Ads Advertising Agencies Planning 95

Zoominfo

FEBRUARY 2, 2021

Persona Actions and Customer Journey Analytics Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. Several factors can be tracked when trying to get a clear indication of when to cross-sell to your customers.

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Litmus

AUGUST 15, 2023

These highly tailored emails that target subscribers’ wants, likes, and needs are more likely to prompt engagement (and conversions) from subscribers—since you’re serving them something relevant to the interests they already have. Why use dynamic email content? This includes “frequently bought together” and “similar items.”

Content 87

Content Bundling Display Segmentation 87

FunnelEnvy

FEBRUARY 19, 2024

Imagine a visitor landing on your website after clicking on a targeted ad. Use clear, concise language that addresses your target audience’s pain points. Key Tips for Awareness Landing Pages Target Your Messaging. A common desired conversion is to capture email addresses for email marketing. Mobile-First Design.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Sana Commerce

SEPTEMBER 27, 2023

Because of the increase in consumer spending, now is the time to highlight special offers, discounts, and bundled deals. 5 Steps to prepare your web store for the holiday rush Step 1: Understand Your Audience To prepare your B2B web store for the holidays, first understand your target audience well.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

Full Circle Insights

DECEMBER 15, 2021

A growing business that remains profitable, in 2021 Full Circle Insights: Rolled out the Full Circle Enterprise bundle, combining Response Management with Funnel Metrics, Campaign Attribution, and Digital Source Tracker at a 15% discount over individual product purchases.

Full Circle Insights 93

Full Circle Insights Marketing Attribution Enterprise Management Account Based Marketing 93

Optinmonster

FEBRUARY 6, 2023

Customers who buy the template are most likely planning a wedding, and thus the target audience for the wedding planner’s services. Product bundles: Put together a bundle of digital products related to your blog’s topic and sell it as a package deal. Best Digital Products for Artists & Creatives 9.

Examples 93

Examples Product Work Management Marketing Management 93

Zoominfo

MARCH 9, 2021

The goal is to target the right prospects, as well as bring them along the buyer’s journey. Developing a demand generation plan provides clarity on: Account Mapping: This is the process of aligning companies and personas to define your business’s targeted account universe. Who works on creating demand generation campaigns?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Hinge Marketing

JULY 30, 2020

This could be a specialized approach to solving a problem that your target audience is having or a specialized role that you work with within your target audience. Bundling or integrating certain services is the way that you can compete and rise above the noise of all the other competitors. We call it 360-degree marketing.

Marketing & Strategy 93

Marketing & Strategy Marketing Strategy Video Marketing Planning 93