BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View
Customer Experience Matrix
DECEMBER 14, 2016
There is a separate fee for setting up the unified database, which can range from $50,000 to $300,000 or more depending on complexity. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages.