Sana Commerce
SEPTEMBER 1, 2023
Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods. What are pricing strategies in B2B e-commerce?
SmartBug Media
JANUARY 11, 2023
Depending on the company, discounts can: Cheapen the value of the brand in customers’ eyes, negatively impacting long-term customer retention. Condition the customer. The price of high-quality items often has a direct impact on the product’s perceived value, which means discounts can lower the perceived quality of your product.
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SendX
SEPTEMBER 3, 2020
Benefits of sending tailored price drop emails. You’ll also see how they help you offer competitive pricing , without sacrificing good profit margins. In our case, we approach personalization from a pricing perspective. And what if after you use the discount, it’s exactly at a price that you’re willing to pay?
Launch Marketing
MAY 13, 2020
For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. Balancing short- and long-term needs is one of the most pressing challenges of product-related decisions compelled by disruptions of such significance.
Optinmonster
DECEMBER 27, 2023
Products are sold at higher prices during natural disasters because scarcity affects supply and demand. In microeconomics terms, there are two types of scarcity: absolute and relative. Lack of clean air and good climate conditions aren’t going to create an immediate economic problem. are rising because of the shortage of labor.
Attendify
JUNE 13, 2019
Now transparency’s a vague term, so let’s boil it down a bit. The Experts Exchange blog does a good job of summing up the concept when they define it as a “lack of hidden agendas or conditions, accompanied by the availability of full information required for collaboration, cooperation, and collective decision making.”.
Customer Experience Matrix
DECEMBER 30, 2014
But most agree that they’ll want machines to have some discretion such as how far to travel for the lowest price gasoline or how to balance cost vs. quality when selecting hotel rooms. Merchants could then compete to offer the most compelling package of goods and services based on each vehicle’s current condition.
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