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Strategic Marketing for Professional Services

Hinge Marketing

New technology, commoditization and unrelenting price pressure add to the fun. It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. Product/service bundling. Of course, you don’t have to bundle software with a service. And in fact, it is.

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Competitive Strategy for Professional Services

Hinge Marketing

For example, you might have a business model that allows you to charge a fixed price when all your competitors bill by the hour. Product and service bundles are common. Your analysis can range from a simple SWOT exercise to a sophisticated analysis backed up by reams of data. That’s what makes them so appealing to buyers.