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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

Pricing is based on the number of sources and contacts, starting at $3,000 per month for two sources and 100,000 contacts. There is a separate fee for setting up the unified database, which can range from $50,000 to $300,000 or more depending on complexity.

How Content Helps the UK’s Biggest Grocery Stores Corner the Market

Contently

Lidl has focused its advertising on products while Aldi has concentrated on price comparisons. To avoid being drawn into a price war, the established players have responded with campaigns that focus on helping and inspiring their customers.

Trending Sources

Strategic Marketing for Professional Services

Hinge Marketing

New technology, commoditization and unrelenting price pressure add to the fun. It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. The firm offers the services their clients routinely ask for, and they look to competitors to gauge the effectiveness of their pricing and marketing materials. Product/service bundling. Of course, you don’t have to bundle software with a service.

Nine B2B Marketing Lessons from College Visits

Webbiquity

Address price straightforwardly—but find ways to avoid “sticker shock.” Offer different levels of product/service bundles, e.g., Basic, Premium and Enterprise.

Media 24

More on Marketing to Things

Customer Experience Matrix

But most agree that they’ll want machines to have some discretion such as how far to travel for the lowest price gasoline or how to balance cost vs. quality when selecting hotel rooms. The trick will be to understand the algorithms that machines use to calculate value and to offer the most attractive bundles taking into account value, price, and actual cost. I’ve been working on that screenplay about marketing to things (see Do Self-Driving Cars Pick Their Own Gas Station? ).

GPS 22

ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on

Customer Experience Matrix

Small business systems like Infusionsoft and OfficeAutoPilot solve this problem by bundling their own CRM features. ClickDimensions pricing ranges from $4,000 to $12,000 per year based on email volume. Now that I’m more or less finished launching the B2B Marketing Automation Vendor Selection Tool (VEST) , I can start catching up on the other topics. Let’s start with ClickDimensions , a system I explored last September but never wrote about.

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”.