SnapApp

DECEMBER 20, 2018

Think Beyond Personas (B2B customers are B2C customers, too). Don’t get us wrong – personas are an effective way to better understand your audience. But taken too far, personas can blind us to the individual needs of our customers and prospects. But don’t get too caught up in your persona definitions. And it should.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Hubspot

JANUARY 23, 2018

The first 1,000 seats of TeamLink Extend come bundled free with every Enterprise Edition contract. To make sure their recommendations align as closely as possible with their buyer personas, salespeople should take advantage of the tool’s Sales Preferences. Save a TeamLink Search. Your contacts form new connections every week.

Linkedin 100

Linkedin Enterprise Management Work Management Ideal Customer Profiles 100

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Spending Marketing Automation Services Marketing Budget 40

Webbiquity

MAY 13, 2014

Clearly it’s not that enterprise software vendors should start running print ads in Vogue magazine, or that machine tool manufacturers should invest in splashy TV commercials on The Golf Channel. With more than 90% of b2b purchases beginning with research on the Web, maximizing online presence is crucial for b2b vendors.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Sales Qualified Leads 100

Porch Group Media

SEPTEMBER 29, 2021

Data Science & Mover Personas. Courtesy of some of our early clients, we’ve been able to create mover personas. Marketers are busy enough managing vendors and managing other kinds of things internally. So let’s talk about data science and drill into some of these segments.

Acquisitions 52

Acquisitions First-Mover Advantage Marketing Management Webinar Metrics 52

Webbiquity

OCTOBER 4, 2016

Clearly the suggestion isn’t that enterprise software vendors should start taking out print advertisements in Vogue magazine, or that machine tool manufacturers should invest in splashy commercials on The Golf Channel. Business buyers won’t buy from vendors who lack visibility in search and social media.

Marketing Automation Services 229

Marketing Automation Services B2B Sales Lead Gen Lead Ranking 229

nDash

JUNE 2, 2021

Step two: Conduct Target Audience and Persona Research. It isn’t uncommon to see the phase target audience, and the term persona used interchangeably. Personas differ from target audiences because they’re buyer profiles describing your company’s ideal customer. Target audience insights and personas.

CMS Development 98

CMS Development Webinar Metrics Work Management Marketing Management 98