Martech

AUGUST 26, 2022

As a marketer, you can yield more influence by understanding how your customers’ behaviors are influenced by cognitive biases and psychological processes that lead to better — and sometimes worse — decisions. And marketers are making good use of it. The impact of the framing effect was starting to come into focus.

Bundling 98

Bundling Ad Frequency Pricing Price 98

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. Hubspot has accepted this challenge.

Bundling 120

Bundling Small Business Marketing Work Management Paid Search Agency 120

ConvertKit

MAY 28, 2021

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. A solid email marketing strategy is one of the best ways to reach those oversaturated minds. Share ecommerce marketing offers on social media. Does this sound familiar? Now think about your customers.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Through strategic content marketing, what other incentives can brands provide for new and prospective customers? Content Marketing Strategies That Avoid Discounting.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Hubspot

AUGUST 4, 2020

They are bundled with the phone for a lower price. A phone store that bundles their products with complementary ones is an example of cooperative marketing. Whether the partnership is with direct competitors or complementary ones, all can enjoy the exposure and business a cooperative marketing campaigns offer.

Bundling 92

Bundling Planning Work Management Paid Search Agency 92

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Martech

OCTOBER 19, 2023

Spend less time managing comments Receive fewer non-urgent notifications by using the release to bundle comment notifications (beta) on the same thread. Streamline your content marketing and thought leadership efforts by scheduling and publishing videos on LinkedIn personal accounts directly within HubSpot.

SMS 108

SMS Bundling Terms and Conditions Opt-out 108

Optinmonster

OCTOBER 24, 2023

That’s why we’re offering you this (for free)… OptinMonster’s FREE VIP Holiday Campaign Bundle We hand-crafted four holiday campaigns collections (totaling TWENTY campaigns) that will help you increase your sales over this year’s Black Friday, Cyber Monday, Giving Tuesday, and New Year’s.

Bundling 52

Bundling Mobile Marketing Template Urgency Marketing 52

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. And with marketing tools and social media management tools , connecting with similar companies is much easier. You can see it everywhere. What is Cross-Promotion?

Promotion 76

Promotion Bundling Cross-Selling Advertising Agencies 76

Lattice

SEPTEMBER 26, 2016

We know how hard it is being a marketer today. That’s why we are bundling smart ideas and tactics from.

Account Based Marketing 145

Account Based Marketing Bundling Tactics Marketing 145

Choozle

FEBRUARY 7, 2024

In today’s business and commerce landscape, the dynamics of market polarity are experiencing a seismic shift. This blog explores the impact of this economic divide on consumer behavior and delves into how businesses can adapt their Go-to-Market (GTM) strategies to navigate these dynamic changes successfully.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

SmartBug Media

FEBRUARY 23, 2024

No one likes spending time justifying expenses and trying to prove the revenue impact of their marketing efforts. And it certainly isn’t easy: Determining and proving marketing success requires a specified timeline and access to data-backed insights regarding your campaigns. Enter: your scalable and sustainable Marketing Playbook.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

The Daily Egg

JULY 17, 2021

After closely evaluating dozens of the top technical writing courses on the market, we determined that University of Wisconsin Eau Claire’s Basic Certification in Technical Writing is the best course for most. The course bundles three trainings into one, teaches technical writers at any level, and it is taught by highly qualified instructors.

Course 120

Course Bundling Best Practices High Quality Lead 120

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Heinz Marketing

JULY 26, 2022

By: Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. One effective way to work smarter and not harder is by investing in marketing partnerships. What is Partner Marketing? Partner marketing refers to a strategic collaboration amongst two or more groups. What are some examples?

Advertising Agencies 81

Advertising Agencies Planning Co-Registration Bundling 81

SmartBug Media

OCTOBER 4, 2023

Which can only mean one thing: If you haven’t started getting ready for Black Friday and Cyber Monday (known simply as BFCM marketing to e-commerce nerds like us), you’d better start now! In our experience, you should be thinking about your business's BFCM marketing by early to mid-October to cash in on your piece of that pie.

Planning 59

Planning SMS Bundling Marketing & Strategy 59

Hinge Marketing

JULY 30, 2020

Marketing is one thing, but strategic marketing is the type of marketing that works best because it takes advantage of your competitive advantage. So, in this two-part video blog, Liz Harr is going to be talking to you about 10 marketing strategies that really deserve prioritized attention because they really work.

Marketing & Strategy 93

Marketing & Strategy Marketing Strategy Video Marketing Planning 93

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. Dig deeper: Scarcity marketing: Does it still work? how to change now).

B2B Sales 109

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 109

Hubspot

APRIL 21, 2015

As a marketer, you may feel that getting anyone to buy anything at all is hard enough. So, how can you get around this particular part of human nature and successfully market your products and services? Temptation bundling. What Is Temptation Bundling? Putting Temptation Bundling to Work. What happens then?

Bundling 28

Bundling Work Management Marketing Management Paid Search Agency 28

SmartBug Media

APRIL 7, 2023

This is a great way to bundle complementary products to push more sales while addressing customer needs. Create Summer-Themed Email Campaigns Now that you have your products, bundles, content, and deals planned out, how are you going to promote them to your customers? To start: Create summer-themed collections.

Email Campaigns 97

Email Campaigns Campaigns Bundling SMS 97

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. For every other advertising and marketing service that is not classified as a ‘service provider’, they may then be classified as a ‘third party’ [as long as they meet the ‘business’ threshold under CA law].

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Anyword

JANUARY 4, 2022

Running an effective marketing campaign doesn’t have to be a complete guessing game. As marketers, we know a few tried and true strategies that help boost our performance. Opting for a longer CTA creates more opportunity for you, the marketer, to include more context for your user. Disney+ “Get The Bundle”.

Examples 98

Examples Planning Best Practices Paid Search Agency 98

Huptech Web

JUNE 2, 2023

Two powerful marketing techniques that have gained considerable traction in this digital landscape are upselling and cross-selling. Cross-selling is a marketing technique employed on Shopify to encourage customers to purchase additional or related products in conjunction with their initial purchase. What is Cross-Selling on Shopify?

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

SmartBug Media

MARCH 31, 2023

That said, email marketing is an incredibly popular strategy for e-commerce businesses, which prompts an important question: How can you stand out from the crowd? When writing subject lines, keep the following in mind: Use principal marketing motivators. Bundled deals? At SmartBug, we do exactly that! Avoid title case.

SMS 98

SMS Bundling Best Practices CAN-SPAM 98

chiefmartech

FEBRUARY 25, 2023

Or, you pay for bundles of functionality offered in “tiers” — with more features included at higher-priced tiers. Buyers complain that not all their users use all the features bundled into their seats or tiers. It is unique — and therefore differentiated in the market. The problems here cut both ways.

Pricing 97

Pricing Price Bundling API 97

Unbounce

OCTOBER 22, 2020

This article is the perfect read for marketers who are still working on their strategy for the big weekend, or still mulling over which deal they want to promote. Ben Jabbawy, Founder and CEO of Privy , says that while this puts less pressure on the Black Friday weekend itself, it also creates a new challenge for marketers.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Sana Commerce

SEPTEMBER 1, 2023

Below, we explore five e-commerce pricing strategies designed to enhance your online market presence and help you hit your web store goals. Competitor pricing Competitor pricing involves analyzing the prices set by direct competitors in the market and using this information to set or adjust your own prices.

Pricing 52

Pricing Price Conversion Webinar Metrics 52

Martech

MARCH 14, 2023

While NFTs may be risky for marketers, the metaverse can still offer brands opportunities to engage their audiences, share digital goods, and build community. Why do the media, agencies and industry experts keep bundling them together? Let me try and offer simple definitions of these terms through a marketing lens. Get MarTech!

Paid Search Agency 129

Paid Search Agency Web 2.0 Advertising Agencies Bundling 129

seo.co

DECEMBER 13, 2021

Offer Bundles to Avoid Confusing Your Audience: If you’re selling different products online, it’s a good idea to bundle them together. For example, if someone wants a pair of hiking boots but doesn’t have their eye on anything else yet, offer pre-selected bundles with these items in one package.

Cross-Selling 105

Cross-Selling eCommerce Bundling Paid Search Agency 105

Martech

AUGUST 23, 2022

People and households with discretionary income are a common target for marketers of all sorts, from travel to automotive, financial services to consumer goods. Bundled and hybrid linear and streaming TV commitments and guarantees — a common approach these days — further muddies the waters. Navigating uncertainties in the AVOD space.

Paid Search Agency 96

Paid Search Agency Ads Advertising Agencies Planning 96

Huptech Web

DECEMBER 21, 2023

That’s why brands take advantage of this excitement and introduce product bundles. These bundles combine different items or services at a discounted price, attracting consumers who love a good deal. Product bundling is a marketing strategy where multiple products or services are combined and sold as a single item.

Bundling 52

Bundling Examples Product Customer Satisfaction 52

Contently

AUGUST 22, 2019

But as we head towards 2020, I worry that marketers are starting to rely too much on data. At industry conference after industry conference, I fail to hear anyone talk about one of the most fundamental aspects of marketing: talking to your customers. My favorite exercise in the bundle is an audience empathy map. (

Bundling 137

Bundling Marketing & Strategy Startups Content 137

SmartBug Media

OCTOBER 7, 2022

Holiday promotions through bundled deals, free gifts for minimum purchase, and a new strategy offering personalized gift guides. Many brands don’t think to use this holiday spirit as part of their marketing strategy. Bundled Product Deals. Creating bundled deals can increase your average order value (AOV) dramatically.

SMS 75

SMS Bundling Banners Buyer Personas 75

SmartBug Media

MARCH 22, 2023

Summer tends to be a slower season for most e-commerce businesses, but savvy marketers recognize the holidays, weather, and activities of the season as sales opportunities. Vacation Prep Campaigns Segmentation is your best friend when it comes to email and SMS marketing. A beach vacation? A staycation?

SMS 98

SMS Email Marketing Examples Planning 98

Martech

JANUARY 19, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what gaps can you fill quickly? In Ryan Phelan’s outlook on how to approach the new year, he cautions marketers not to over-promise. Chris Wood, Editor.

Cable 93

Cable Bundling Acquisitions Internet Marketing 93

Martech

MARCH 25, 2022

Late last week, the European Union finalized the specifics of the Digital Markets Act. The restrictions introduced by the legislation will apply to companies above a certain level of market capitalization and will include AliBaba, Alphabet, Amazon, Apple, Microsoft and Meta as well as a number of slightly smaller platforms.

Bundling 116

Bundling Amazon Paid Search Agency Privacy 116

TrustRadius Marketing

JANUARY 17, 2023

Deployed across 11 global markets, Linode offers a cost-effective infrastructure solution that comprises many different services. Free Cloud Bundle: Linode offers a free cloud bundle which allows access to a handful of cloud services for free. Distribution and Market Share: Graphs provided by enlyft.com. DigitalOcean.

Small Business Marketing 97

Small Business Marketing Work Management Marketing Management Service 97