Marketing Insider Group

JUNE 2, 2021

Research content marketing courses carefully and choose the one that’s right for you. Learn to do it well, and you’ll have a skill that will make you more valuable no matter what industry you’re in. The digital marketing option also comes with a team bundle if you’re looking to train a whole team.

Course 333

Course Content Marketing Planning Best Practices 333

B2B Marketing Exchange

NOVEMBER 15, 2023

Sales Enablement Content Marketron Marketron’s website, Aspire, provides content aimed at inspiring and empowering broadcast and media sellers, covering topics like sales ideas, ad categories, creative strategies and industry trends. Research-Based Content Splunk + TechTarget Splunk’s “What’s Your Data Really Worth?

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Unbounce

OCTOBER 22, 2020

Not only have online shopping sales doubled during the pandemic, research from Google shows that 69% of holiday shoppers will be doing more shopping online this year. Offer Free Gifts or Bundles. Think about bundling stuff more than just using the sledgehammer of a discount. A high-value bundle can be refreshing for shoppers.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Heinz Marketing

JULY 26, 2022

Reach out to an industry thought leader, blogger, or influencer. Partner with another organization to produce industry research, blog posts, webinars, podcasts, and more. Bundle your product with another brand’s product. Create joint content. Cross-promote different resources and events. Co-host or sponsor an event.

Advertising Agencies 83

Advertising Agencies Planning Co-Registration Bundling 83

Hinge Marketing

AUGUST 20, 2020

There are six very compelling reasons to make business model changes that come from a new, ground-breaking research study produced by CPA.com , Bill.com , and The Hinge Research Institute entitled, “Where Opportunity Meets Value: Business Model Trends for Accounting Advisory Services. Better customer service (19%).

Business 174

Business Marketing Management Pricing Price 174

SmartBug Media

JANUARY 31, 2023

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. Based on current trends and industry expert predictions, here are 16 e-commerce trends in 2023: 1.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

Unbounce

NOVEMBER 14, 2021

Use these audience research methods to find your target customer: Customer interviews and surveys Social media monitoring Competitive analysis Google Analytics and site performance reports Audience research tools like Spark Toro and Buzzsumo. Before you create any content, go over your audience research again.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Martech

JUNE 15, 2022

The dirty little secret in our industry is that everyone talks about personalization, but very few enterprises actually do it in a methodical way. As a journalist in a previous life who now taps out research reports for a living, I’m biased towards the power of good content. Still figuring out personalization. Content is king.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Trends 122

Navigate the Channel

JUNE 9, 2023

The statistics vary across retail and wholesale sites and by geography , but research shows the average abandoned cart rate is at about 75%, but some industries lose upward of 83% of potential sales from cart abandonment. Globally, abandoned cart content was worth more than $4 trillion.

Marketing AI 65

Marketing AI Bundling eCommerce Curation 65

ConvertKit

DECEMBER 10, 2020

To help you price your ebook, we’re sharing easy ways to research your market, choose the best platform to sell your ebook, and select the price that will maximize your sales once your ebook is published. Factor 1: Industry and who you’re selling to. Step 1: Research ebook prices in your industry.

Pricing 127

Pricing Price Screencast Amazon 127

Choozle

JANUARY 23, 2024

Themed ‘All ON’ , The Consumer Electronics Show (CES) 2024 , produced by the Consumer Technology Association (CTA), has reclaimed its position as the tech industry’s epicenter. Nearly everyone I spoke with is looking at much better growth in 2024 than we saw last year.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Brightedge

DECEMBER 9, 2021

Research published by Milestone showed that search engines, through a mixture of generic and local results, accounted for 69% of all digital traffic from January 2020 to June 2021. As you look towards 2022, it’s essential to recognize the need for a structured, research-based approach to SEO that accounts for a broad set of ranking factors.

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115

Navigate the Channel

SEPTEMBER 17, 2023

Maybe your goal is to begin building thought leadership in your industry. You might be in a specialty niche that others know little about, or you might have been in your industry for a long time and weathered changes well. For keyword research, HubSpot recommends using either Ahrefs or Moz. Is it to generate business leads?

Practices 65

Practices Tips Best Practices Thought Leadership 65

Martech

JANUARY 14, 2022

This potentially becomes an important consideration because major industry analyst firms typically lag in their vendor assessments and can stamp an imprimatur of vitality to an otherwise declining player. Consider the case of the Interwoven content management suite—one of Forbes’s “undead” in 2002.

Enterprise Management 108

Enterprise Management Marketing Management Vendors Burn Rate 108

BenchmarkONE

FEBRUARY 26, 2020

There’s a lot to like about HubSpot , and you’ll probably see their name again and again when you’re researching marketing software for your business. That’s why we’ve optimized our platform for cost efficiency, becoming a more affordable option in a notoriously pricey industry. So how do we compare to HubSpot on price?

Hubspot 77

Hubspot Marketing Automation Services Marketing Budget Budget Programs 77

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. table of contents] Get Your Social Media Bundle Now Plus, join our email list to stay up to date. In-depth target audience research will give you a list of these platforms.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

SEPTEMBER 21, 2022

Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. The social media shopping apps below help consumers find, research, buy and review products without leaving their favorite social platforms. Marketplace shopping apps.

Best Practices 125

Best Practices Amazon Youtube Ad Exchange 125

Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Is your trade show goal to recruit new employees, simply re-engage and retain current customers or connect with industry professionals? (A Create a document bundle with duplicates.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

SmartBug Media

JANUARY 18, 2022

A customer completes a research survey. Invite target accounts to an industry-related happy hour function. Offer bundled services to make converting more attractive to your leads. People tend to choose bundled products and services because, when done right, it truly saves money and—even more valuable—time and effort for them.

Lead Scoring 98

Lead Scoring Lead Ranking Bundling High Quality Lead 98

SalesIntel

FEBRUARY 7, 2024

Plans under this model also facilitate the monitoring of specific contact types, including trade show attendees, industry influencers, and competitors. Part of the Package Model: Certain firms bundle intent data within comprehensive packages containing various tools. However, this bundled approach can offer significant advantages.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Hinge Marketing

JULY 30, 2020

And we’ve found in our research that the sweet spot between digital and traditional is 60/40, and having both digital and traditional techniques in your marketing system is what being ever-present is all about. A fourth strategy to consider is the way you offer your services to the marketplace.

Marketing & Strategy 93

Marketing & Strategy Marketing Strategy Video Marketing Planning 93

Televerde

AUGUST 21, 2019

According to research by Curata , only a third of leading marketers have a systematic process in place to reuse or repurpose content, with 56% repurposing only sporadically and 2% not repurposing content at all. Research shows that only 55% of bloggers update old posts, but those who do are 74% more likely to get strong results.

Optimization 63

Optimization Bundling Content B2B Thought Leadership 63

B2B Marketing Directions

AUGUST 13, 2022

Marketing industry pundits have produced an abundance of resources addressing how marketing can drive business growth. Historically, the company segmented its market by industry vertical and tailored its marketing messages and product bundles to these segments.

Organization 52

Organization Marketing Management RFP Barriers 52

Adobe Experience Cloud Blog

FEBRUARY 20, 2019

Our forecasting is based on research and deep knowledge of industry trends. Research and Review. Companies will have a much fuller grasp on what occurs during the research and consideration phase and will be able to create smarter funnels that lead to greater conversion.

Marketing AI 133

Marketing AI Marketing Automation Services Top of Funnel Forecasting 133

Optinmonster

DECEMBER 19, 2023

The eCommerce industry lost more than $40 billion in online payment fraud in 2022 alone. Research says that 86% of consumers check a retailer’s return policy before buying. Holiday discounts , coupon marketing , and bundle pricing help you improve your profit optimization. It has attracted a lot of competition in the industry.

eCommerce 84

eCommerce Marketing Management Business Budget Programs 84

Content4Demand

MAY 14, 2021

Can you tailor the experience to different industries or buying committee members? Can’t make it? Register anyway , and you’ll gain access to the recorded session. How do they prefer to engage, what formats have resonated with them in the past? What stage of the buyer’s journey will new content support? Not registered yet? Next-Level ABM.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Onalytica B2B

MAY 10, 2017

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. Give yourself a longer timeline, have bundles of dedication and patience.

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

SalesIntel

JANUARY 7, 2022

When you start researching data sources and looking for the most leads for the least money possible, you will find that companies that sell AI-verified data sell many more leads for cheaper. As we mentioned above, although human-verified data can be more expensive in the beginning, it will save your company a bundle in the long run.

Lead Ranking 96

Lead Ranking Lead Scoring Automation B2B Sales 96

Convert

MAY 24, 2022

An analysis of the ecommerce climate and how changes in the industry are making the old growth strategy risky, The guiding principles of the new ecommerce growth strategy, and A step-by-step guide on how to implement the new strategy. PYMNTS research found that 61 million Americans use at least one subscription retail service.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

Champion Communications

APRIL 30, 2020

Gartner ’s latest research ?has As Tiffany HSU wrote in the New York Times in October: “The Advertising industry has a problem. Providing a unique perspective on a common business issue in an industry media outlet creates third-party endorsement, validation and trust. This has been reflected in our own research.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation PR Demand 48

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

ClearVoice

MAY 19, 2020

Especially during a time where everything requires a virtual component, webinars are not only a way to connect with others in your industry but an avenue to draw in more business and demonstrate your expertise. Meghan Ely is the owner of OFD Consulting, a leader in the wedding industry. Here’s why: They allow us to be human.

Webinar Metrics 111

Webinar Metrics Tools Brand Identity Branding 111

SendX

SEPTEMBER 3, 2020

Reduces the money you leave on the table If you’ve been in this industry for a while, you know that e-commerce is all about small profit margins. Source: Salesforce Research But why do you need even more customer data? You can create bundles that’ll encourage shoppers to increase their basket size. Online prices are transparent.

Personalization 195

Personalization Budget Programs Pricing Price 195

Content4Demand

APRIL 7, 2021

Don’t make them scour an in-depth research report or a dense white paper—no matter how much blood, sweat and tears you’ve poured into them. Ask sales which categories they’ll find most useful, and deliver bundles or toolkits in a way that’s clear and simple to use. Content Cheat Sheets. Ready-Made Social Media Posts. Targeted Toolkits.

Bundling 65

Bundling Verticals Paid Search Agency Stats 65

Convert

FEBRUARY 2, 2022

According to his research, Consumers are more attracted to a percentage discount for products under $100. But) You Can Bundle. Now, what you can do instead is bundle up your products. Creating a bundle of products or “bags” is a very popular strategy in several industries. Just Kidding.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

SendX

SEPTEMBER 8, 2020

Ellen Davis, was the senior VP of research & strategic initiatives for the National Retail Federation (NRF) when he coined the term Cyber Monday in 2005. Join the wishlist and get a Free Xmas Graphics Bundle! Cyber Monday 2019 is upon us! To get your name added in this list do fill up this form with your details.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195