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In PR we trust – alternative demand generation

Champion Communications

Gartner ’s latest research ?has Programmatic advertising has made costs and impact unpredictable, with brands paying for bundles of views and lots of clicks on junk sites that are littered with bots and do not convert into opportunities to sell. For the B2B?tech tech community; ?expos, has shown ?that People Hate Ads”.

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Holistic revenue performance series III: Solution management

Mereo

Without a valuable solution coming to market consistently — be that a product, service, SaaS, bundles, etc. — Internal Validation Only. Little to no external validation rarely garners positive results. A solution management strategy is the backbone of your organization’s sustainability. Lack of Internal Competencies.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Search engine spiders… Read more… Roger Warner | July 13th, 2007 | no comments June 2007 Marketing whole products Just unpacked my new Apple MacBook Pro. Originality, originality, originality!!!

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B2B Category Creators Episode 2 Transcript

Metadata

That came out way before there was a category in like Gartner and Forrester in the standard analysts. So how did you get bundle? Are you happy with that bundle category? These are moments of proof or validation, that we don’t really belong there. We work with Forrester and Gartner and entities like that.