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You Educated Your Audience with B2B Content: What’s Next?

KoMarketing Associates

Repurpose and Bundle Existing Content. For example, you may have a number of “best practice” and “challenges” articles and blog posts on your site that relate to a specific theme or industry – bundle the ideas from these into the script for a webinar, or use it to create an in-depth whitepaper.

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How Communications Service Providers Can Unlock Data To Personalize Customer Experiences

Salesforce Marketing Cloud

For example, instead of blasting their entire customer base with a promotion for a mobile plan bundled with a sports TV package, providers can target sports fans who are more likely to jump at the opportunity. However, not all providers take advantage of the personalization this data can offer.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

I’ve written elsewhere about the various benefits of blogs as early product conversations, focus groups… Read more… Roger Warner | April 17th, 2007 | no comments Fair Isaac Tech company names are usually pretty bad.