NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Convert

MAY 24, 2022

I’m not disputing that growth demands a healthy traffic pipeline with the ability to turn visitors into customers. Increasing customer acquisition costs. CommerceNext surveyed digital marketers at top retailers to determine where they invested their marketing acquisition dollars. But the devil is in the detail.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

Albacross

APRIL 1, 2020

As marketers, we’re already feeling the impact, with most events being cancelled, budgets being cut and customers holding off on signing deals. So when our existing marketing strategies are thrown into turmoil, what do we do? SMBs went under— churn doubled—but not for larger customers. Stick with them and ride it out?

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 52

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Outbrain

DECEMBER 29, 2020

For example, you’ve got the 5 Ps of Marketing , otherwise known as the Marketing Mix. According to Harvard Business Review, there are 5 marketing “superpowers”. Want to know the secret to better marketing? But what does this have to do with content marketing ? You’re also…. ? Most Aware. Congratulations!

Content 55

Content Case Studies Marketing Prospects Case Study 55

Moz

OCTOBER 1, 2020

They're thinking about ROI and their customers and operational costs. We're one small piece of your client's much larger marketing mix. You'll uncover even more SEO goodness in the MozCon 2020 video bundle. Let's translate and speak their language. Seek greater perspective. Now let's seek greater perspective.

Ad Building 74

Ad Building Best Practices Forecasting Case Studies 74

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Planning 107

Planning Marketing Plans Budget Programs Deliverability 107