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How to price your ebook to maximize sales and profits

ConvertKit

3 factors that affect ebook pricing. 5 steps to find the right price for your ebook. The last step before releasing your ebook: giving it a price tag. You might be tempted to come up with your ebook price based on gut feeling. You may want to “charge what you’re worth”… Or just pick any ebook price and run with it.

Pricing 127
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What new ad-supported streaming TV announcements mean for digital marketers

Martech

Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial commitment to keep its service ad-free, Netflix declared its intent to explore lower-cost, ad-supported subscription plans and partnered with Microsoft to do so.

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Black Friday discounts: 7 clever ways creators can use discounts to boost sales this season

ConvertKit

A creative discount offer can help you grow your audience, reward loyal customers, and create a sustainable income—as long as you’re strategic about it. But discounting isn’t only about price—in fact, two other factors—urgency and status—are far more likely to drive customers to open their wallets. Urgency helps drive new customers.

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42 Digital Products You Can Sell Online (+30 Examples)

Optinmonster

Low overhead costs: Unlike physical products, you don’t have to worry about manufacturing costs, shipping expenses, or storage space for digital products. Easy to scale: With digital products, you can easily reach a large audience without having to increase production costs. This keeps your profit margins high.

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Corporate Learning Management Systems for Enterprises

TrustRadius Marketing

Given that SaaS products at the enterprise level come with an extremely hefty price tag, selecting the right one is vital. As a result, these training initiatives can dramatically decrease recruiting costs for more senior positions. Cornerstone OnDemand’s pricing model can get complex, as they price their product per module.

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The New Ecommerce Growth Playbook: Scale Your Shopify Store to 9 Figures & Beyond

Convert

Sure, you can spend more on acquisition and grow revenue but at what cost? The business world has long championed growth at any cost. Many companies who pursue a revenue growth strategy at any cost aren’t profitable. Increasing customer acquisition costs. Now that cost is ten times higher. There’s just one problem.

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Curious how podcasts make money? Here are 8 ways to turn a profit

ConvertKit

You also don’t have to pick one or the other—multiple scalable income streams open the door for more earnings and impact. Podcast audience size also affects how much you earn from advertisers—sponsorship pricing uses a CPM rate, which stands for “cost per mille” (mille means thousand). Image via Smart Passive Income.