Strategic Marketing for Professional Services
SEPTEMBER 11, 2017
As their understanding of the sector grows, they begin to offer specialized bundled service/ software packages to complement their full suite of traditional audit, tax and consulting. Product/service bundling. Of course, you don’t have to bundle software with a service. If you haven’t yet identified your business objectives you can use techniques such as SWOT analysis and various types of market research to uncover the opportunities available to you.