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What’s the Best Content Marketing Course for Beginners?

Marketing Insider Group

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing? They’re skeptics at heart.

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Get the Bingeable & Shareable MozCon 2019 Video Bundle!

Moz

Yep, you got it: the MozCon 2019 Video Bundle is available for your purchasing and viewing pleasure! Get the MozCon 2019 video bundle. Tell me about the video bundle! For the rest of us, the video bundle lets us enjoy the presentations at our own pace. share with your team. — share with your team.

Insiders

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E-Commerce Content Marketing Strategies That Don't Involve Discounts

SmartBug Media

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Through strategic content marketing, what other incentives can brands provide for new and prospective customers? Content Marketing Strategies That Avoid Discounting.

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Empathy Mapping: The Secret Ingredient of Content Strategy You Can’t Overlook

Contently

As a content strategist, I’ve witnessed our clients become increasingly obsessed with data. I helped as best I could as teammates way smarter than me built Storybook, our proprietary content strategy analytics tool. Over the past few months, I’ve been working in an Innovation Accelerator at Contently.

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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The messages can include different forms of dynamic content including recommendations, coupons, and banners. This puts a line of code on client Web sites to gather click stream data, manage first party cookies, and deliver personalized messages.

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ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024

Martech

Gemini (formerly Bard) and ChatGPT returned similar content in a similar format to my query, “What marketing technologies should a luxury retailer have in their martech stack?” For example, CRM was bundled under Social & Relationships. So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI.

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Create a Better Content Calendar With This 4-Pillar Framework

Contently

And of course, I use a content calendar while working at Contently, using our very own platform. But the dirty secret of content marketing is that creating a content calendar is much harder than it seems. Each piece of content needs to map to your audience’s interests and your company’s business goals.

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