Content Marketing Institute

JANUARY 10, 2019

Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. But bundling it with Agile causes all kinds of confusion. This article focuses on how a Scrum-based approach to content marketing could work, as told through the experience of a hypothetical content marketing team.

Planning 94

Planning Content Marketing Paid Search Agency Content 94

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Marketing Insider Group

AUGUST 3, 2015

The mission of “enabling the world to capture and share its passions” has been with the brand since its founding in 2003, and has consistently been incorporated in its marketing strategies ever since. Many other content marketing sites will provide content paired with strong “Shop This Article” calls-to-action that take up half the page.

Content Marketing 100

Content Marketing Content Bundling Marketing & Strategy 100

Optinmonster

DECEMBER 28, 2023

Create Bundle Deals 6. Email Marketing Partnerships Once you’ve got the relationship building out of the way, it’s time to put in the work. Create Bundle Deals This cross-promotion tip only works if you and your partner are in a similar industry. Cross-Promotion Ideas (Summary) 1. Write an Ebook Together 3.

Promotion 80

Promotion Cross-Selling Bundling Advertising Agencies 80

Marketing Insider Group

DECEMBER 3, 2020

For B2B Marketers this often comes in the form of product and service bundles or monthly recurring service packages like our Content Builder and Content Builder Pro which include both product deliverables like content, keywords, and reports, with services like strategy, promotion, and link building.

Differentiation 296

Differentiation Service Product Paid Search Agency 296

Contently

AUGUST 1, 2019

And of course, I use a content calendar while working at Contently, using our very own platform. But the dirty secret of content marketing is that creating a content calendar is much harder than it seems. It needs to be a cohesive part of your content strategy and have a clear purpose.

Bundling 130

Bundling Thought Leadership Content Template 130

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

distribion

JANUARY 18, 2017

We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards for our work on our latest ebook, Reply All. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February. The post Killer Content Marketing appeared first on Distribion.

Content Marketing 40

Content Marketing Advertising Agencies Enterprise Management Content 40

distribion

JANUARY 18, 2017

We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards for our work on our latest ebook, Reply All. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February. The post Killer Content Marketing appeared first on The Beacon.

Content Marketing 40

Content Marketing Advertising Agencies Enterprise Management Content 40

SmartBug Media

OCTOBER 7, 2022

Holiday promotions through bundled deals, free gifts for minimum purchase, and a new strategy offering personalized gift guides. Bundled Product Deals. Creating bundled deals can increase your average order value (AOV) dramatically. Email automations & hacks that mirror holiday nostalgia to tap into buyers’ imaginations.

SMS 75

SMS Bundling Banners Buyer Personas 75

Contently

AUGUST 5, 2019

If you’re a content marketer like me, you’re probably excited by the idea of developing a voice for your brand. It’s a complex art puzzle; you have to find a voice that your entire content team can emulate, and make sure it’s a voice that your target audience wants to hear. Keeps everyone on their toes.

Brand Identity 128

Brand Identity Branding Bundling Creativity 128

Contently

AUGUST 22, 2019

It’s part of our broader mission to help our clients and prospects escape marketing hell. My favorite exercise in the bundle is an audience empathy map. ( To get the full bundle of audience analysis worksheets, plus some handy content strategy frameworks and templates, sign up for the course here. (It’s

Bundling 137

Bundling Marketing & Strategy Startups Content 137

B2B Marketing Exchange

MARCH 15, 2023

“The 2023 class of Killer Content Awards winners are proven examples that creativity can go a long way in B2B to authentically engage audiences. They set the bar for creative storytelling through both old school and new school channels and stood out in this oversaturated world of content marketing.

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

Webbiquity

NOVEMBER 19, 2019

Just click the links above, make your choices, and save a bundle on the best martech tools. The post It’s Black Friday Into December for MarTech Tools appeared first on B2B Marketing Blog | Webbiquity. That’s it! No need to wake up at some crazy hour the day after Thanksgiving, or fight insane lines in retail stores.

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

Martech

AUGUST 2, 2021

SEOs will learn how to identify top converting queries and drive the funnel through content marketing and link building. Then, you’ll shift to website navigation and CTA optimization best practices , and finally — a look at how you can test your content site strategy for continuous improvement. Register anyway.

Peer-to-peer 105

Peer-to-peer PPC Landing Pages Bundling 105

Unbounce

NOVEMBER 14, 2021

Content marketing. Content marketing involves creating content like articles and videos to generate awareness of your brand. Most content in content marketing doesn’t aim for a hard sell. If you’re lookin’ for an example of content marketing, you’re reading one right now.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Outgrow

MAY 30, 2023

Focus on Upselling and Cross-selling Businesses can encourage customers to make additional purchases by offering bundled packages or complementary products. In addition to bundle deals, targeted email campaigns and personalized outreach can be utilized to promote relevant products and services to customers.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Paid Search Agency Bundling 52

Optinmonster

JUNE 29, 2021

Facebook is one of the best assets for modern online stores and content marketers. And while many marketers keep their activity on Facebook exclusive to that platform, the most clever ones know you can maximize your efforts by adding Facebook feeds to your website. Step 1) Smash Balloon’s Social Feed Bundle (Optional).

Activities 66

Activities Facebook Marketing Websites Bundling 66

Anyword

JANUARY 4, 2022

Disney+ “Get The Bundle”. For their streaming service, Disney used a very common and useful action verb for CTAs, “Get,” and personalized it with their enticing streaming bundle. We’ve compiled a list of some brands who have nailed the art of the effective CTA — and some who got a little creative as well.

Examples 98

Examples Planning Best Practices Paid Search Agency 98

Zoominfo

FEBRUARY 2, 2021

For example, creating content that explains the value proposition of complementary products that would improve the customer’s experience with the primary product or service can be a part of your content marketing strategy. Community Management. Determine your analytics approach.

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Kapost

NOVEMBER 7, 2016

Content marketing can feel like a double-edged sword. On the other hand, the digital content world is overflowing with noise—attention spans are getting shorter, and businesses are competing for the same sets of eyeballs. Content is part of a bigger company vision rather than a one-off investment. Final Thoughts.

Top of Funnel 113

Top of Funnel Bundling Digital Marketing Funnels Content 113

ClearVoice

FEBRUARY 3, 2021

This will guide everything from how you package and bundle services, to which platforms you run paid advertising campaigns on, to how you tell stories about your brand. Business-to-business content marketing: types of content.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

SnapApp

JULY 11, 2016

In this post, we’ll look at three of the major takeaways from this report, their implications for content marketing, and some tips for improving your lead scoring efforts overall. While lead scoring tools are often bundled into martech stack tools, an overwhelming amount of marketers are putting these resources to good use.

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Marketing Report 48

PureB2B

APRIL 29, 2022

Content Marketing. To some, content marketing is defined as blogging and blogging alone. While writing blog posts is certainly a must in successful demand generation, it’s only a portion of a holistic content strategy. This can be a daunting thought when trying to create marketing campaigns. Free Trials.

Demand 62

Demand Top of Funnel Marketing Management Effectiveness 62

PureB2B

APRIL 29, 2022

Content Marketing. To some, content marketing is defined as blogging and blogging alone. While writing blog posts is certainly a must in successful demand generation, it’s only a portion of a holistic content strategy. This can be a daunting thought when trying to create marketing campaigns. Free Trials.

Demand 62

Demand Top of Funnel Effectiveness Marketing Management 62

Zoominfo

FEBRUARY 2, 2021

For example, creating content that explains the value proposition of complementary products that would improve the customer’s experience with the primary product or service can be a part of your content marketing strategy.

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Anyword

OCTOBER 19, 2022

Give these strategies a try: Unique influencer discount codes First-time customer deals Bundle deals. This helps incentivize customers who maybe have just heard of your brand or company, or who are loyal followers of the creator or influencer with whom you’re working. Find Niche Influencers.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 105

Zoominfo

MARCH 9, 2021

Brands that use a broad-reach marketing approach tend to focus on optimizing their digital marketing engine by utilizing their website, email marketing, paid ads, earned media, social media, and content marketing. Common questions around demand generation and its relationship with content marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

DivvyHQ

APRIL 23, 2019

Brooklinen is taking a new approach to this old bundle. Instead, they are cutting out the middleman offering a range of bedding products, as well as a move-in bundle that is described as “everything you need to overhaul your bedroom.”. Want more great content like this?

Personalization 91

Personalization Brand Identity Branding Bundling 91

Convince & Convert

NOVEMBER 19, 2013

Jay Baer coined the word Youtility and it’s the title of his NY Times best selling book, Youtility – Why Smart Marketing is about Help not Hype. It’s jam-packed with excellent content marketing case studies from companies large and small and plenty of how-to’s. I highly recommend you grab yourself a copy.

Trends 166

Trends Advertising Agencies Buzz Paid Search Agency 166

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Crush Engagement KPIs.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Digital B2B Marketing

NOVEMBER 6, 2012

B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn. Even traditional “branding” venues are filled with lead generation offers and publishers are bundling traditional media programs with lead generation.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Optinmonster

JUNE 5, 2023

You can get the Automations plugin separately or bundled with the Funnel Builder. year and can be bundled with the Funnel Builder plugin for $249.50/year FunnelKit also has a Funnel Builder plugin that lets you build optimized checkout pages and sales funnels. FunnelKit Pricing: The Automations plugin starts at $129.50/year

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59

BenchmarkONE

MARCH 25, 2022

Another option is to bundle communication tools with the best phone systems for small business , including the features you need for your business, like a CRM integration, video conferencing, voiceover IP, or an integration with your workforce management solution. Content marketing team. Image source.

Paid Content 76

Paid Content Enterprise Management Work Management Budget Programs 76

ClearVoice

MAY 19, 2020

She suggests selling each class individually or bundling them together for a discounted fee. You can explore various ways to do this that make sense for your personal brand, but these ideas can get you started: Collaboration ideas for webinars: Content Marketing 101. How SEO Specialists and Content Marketers Can Work Together.

Webinar Metrics 111

Webinar Metrics Tools Brand Identity Branding 111

Marketing Insider Group

MARCH 22, 2023

later, I’m here to tell you how some of those lessons can be applied directly to content marketing. So, without further ado: 6 content marketing lessons I learned from watching 90s TV. Quick Takeaways Content marketing is always evolving. The content marketing lesson: Keep trying.

Planning 255

Planning Content Marketing Advertising Agencies Marketing Agencies 2 255

ClearVoice

JANUARY 5, 2022

copyright law, including your obligations as a content publisher or creator. Whether you’re publishing a personal blog, a social media account for a larger brand, or the content marketing for a company, you could be subject to copyright laws, so it’s important to know what your obligations and rights are.

Copyright 93

Copyright Work Management Bundling Paid Search Agency 93