The Single Most Important Element for Increasing B2B Lead Gen and Sales
OCTOBER 4, 2016
In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. High initial price point.
The Most Important Force for Increasing Leads and Sales
MAY 13, 2014
In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why a convenience store can thrive within blocks of a nearby supermarket, despite charging much higher prices. High initial price point.
How Content Helps the UK’s Biggest Grocery Stores Corner the Market
MARCH 30, 2017
Lidl has focused its advertising on products while Aldi has concentrated on price comparisons. To avoid being drawn into a price war, the established players have responded with campaigns that focus on helping and inspiring their customers.
Review: Six Small Business CMS and Web Marketing Systems
AUGUST 29, 2011
“Free CMS options such as WordPress, Joomla and Drupal have an obvious appeal (price) to small businesses, but none are cost-free. Low-cost, fee-based tools are generally more user-friendly, provide more features, and most importantly come bundled with support. Pricing: $150-$600 per year ($12-$50 per month). What’s the best web content management system (CMS) for your small business?