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Process Turns Marketing Automation Into Revenue

LeadSloth

Today I read a blog post about 7 trends that speed up the adoption of marketing automation. These are all important trends, and many people will wonder: how do I get started? It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes.

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Email and Video: Tactics you can use Today

Anything Goes Marketing

Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. Bulldog Solutions reported that with the inclusion of video in their email, open rates have increased by 30 percent to 14.09 This trend continued for subsequent email campaigns. percent and CTRs nearly doubled to 2.20

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Design #14 Email Sender: Bulldog Solutions Email Title: Roadmap to Demand Acceleration What I Like: This email was optimized for Outlook as you can see by the very top of it containing plain text. Left side bar with Xerox logo talks about another webinar, which could be confusing. United States License.

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Marketing Content That Sells

The Effective Marketer

While I still struggle to write good content, I did find some useful resources online that I hope will also help you out. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. Results can be filtered by plan, audience, tactic type, assets, or other attributes; compared across time periods; and examined for trends. The planning module was the original product.