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LeadSloth
OCTOBER 18, 2010
In his post “ Technology, alone, is not enough “, Adam Needles published an interesting graph about the the biggest roadblocks in maximizing a marketing automation solution: Source: Bulldog Solutions/Frost & Sullivan (click to enlarge). The third roadblock from the survey was insufficient content.
Online Marketing Institute
JULY 31, 2009
There's a white paper that goes into more detail about multidimensional lead scoring on the Bulldog Solutions web site: [link] To your notes about Eloqua, it's a great tool for implementing multi-dimensional lead scoring like this! Posted by: Laura Ramos | May 06, 2008 at 05:33 PM Great thread, and timely.
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