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Process Turns Marketing Automation Into Revenue

LeadSloth

The Software is Great, But… Marketing Automation software is often positioned as the be-all and end-all. To get the full benefits, Marketing Automation software and more effective Lead Management processes should be implemented at the same time. Getting Started.

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“How I Work”: Janet Rubio, CMO at True Influence @trueinfluence #HowIWork

Heinz Marketing

Janet has been leading marketing organizations for more than 30 years, including leadership positions at Dell, Bulldog Solutions, Engauge Marketing and more. What apps/software/tools can’t you live without? This week I’m thrilled to feature Janet Rubio CMO at True Influence. My one and only computer is a MacBook Pro.

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

Tags: marketbright marketing software manticore technology marketing automation lead managment vtrenz marketo activeconversion market2lead eloqua pardot demand generation.

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Design #11 Email Sender: Tableau Software Email Title: 50 Metrics Every Marketer Should Master What I Like: Small but visible logo on top left identifies the company immediately. Note : The emails are in no particular order and the senders were selected at random from a variety of emails I get. Click on the images for larger version.

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Marketing Content That Sells

The Effective Marketer

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Wow, it’s magical!

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3 B2B Video Examples to Inspire Your Next Marketing Masterpiece

Vidyard

SunGard Empathizes With the IT Professional SunGard did an especially awesome job making their customer the star when they teamed up with Bulldog Solutions to create a Wes Anderson inspired, three-part video campaign for Christmas.

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Apples and Oranges

ANNUITAS

  For the sake of clarity, let’s look at the difference between the terms “Marketing Automation” and “Lead Management”: Marketing Automation is technology or software that automates manual tasks, integrates databases and allows for consistent, repeatable communication to your prospects across multiple channels (email, direct mail, web, etc.).