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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Process Planning. Who’s Involved in Creating Personas.

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

A true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago.