A Buyer Persona Template for the B2B Marketer
The Effective Marketer
MAY 20, 2011
With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Process Planning. Who’s Involved in Creating Personas.