Remove measurement
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Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

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Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Just knowing whether someone clicked play on a video is not a true measure of engagement. Bulldog Solutions.

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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Measurement. Measure and share your results. Infrastructure. Process Planning.

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. You can read about the analysis in fascinating detail on my marketing measurement blog, MPM Toolkit.) But, whatever the final result, it’s nice to have an objective way to measure vendor market presence.

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Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

That’s because Hive9 actually has three connected modules: one for marketing planning, one for marketing measurement, and one for optimization (which is what I’m calling journey orchestration). These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago.

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Apples and Oranges

ANNUITAS

Lead Management is a set of six separate yet integrated processes – data, lead planning, lead qualification, lead routing, lead nurturing and metrics – that allow you to manage and measure every step of the buying process or sales funnel.   As a result, few were converted and many lost interest. Get the idea? 

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us Engagement level is measured based on things like recency and frequency of the lead's visits to your web site, registration/attendance at events, etc. But if you don't measure, how do you know?