Adapting and Reinventing: Oracle MCE2017 Recap

Bulldog Solutions

How fitting for a conference that just went through its own rebranding—from the Modern Marketing Experience to the Modern Customer Experience! The event featured a fascinating mix of broad strokes keynotes from industry leaders and motivators, as well as some meticulous deep-dive sessions to satisfy the marketing nerds in all of us. There were plenty of opportunities to get introspective around applying these ideas to our own projects here at Bulldog Solutions.

MQL 60

Apples and Oranges


It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management.    While some of these “promises” can be achieved over time, it’s a fallacy to think that the purchase of technology will solve or eliminate all of our lead management issues. Marketing Automation Technology. lead scoring). 

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. And this is where I think the marketing rubber hits the sales road. In my view, these marketers live by four best practices.