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Process Turns Marketing Automation Into Revenue

LeadSloth

Today I read a blog post about 7 trends that speed up the adoption of marketing automation. The Software is Great, But… Marketing Automation software is often positioned as the be-all and end-all. The result today: too many Marketing Automation users use their expensive system as an email marketing tool.

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How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

And they’re doing it in a way that’s tightly integrated with the marketing automation platform that powers their programs and insights. ” While video can help you cut through the noise and get more attention, companies like Bulldog Solutions and Lenovo have found that personalized video can take it one step further.

Eloqua 50
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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

My original plan had been to add several marketing automation vendors with significant presence in this market. The table below shows the Alexa rankings and share statistics for the current Guide entries, the four marketing automation vendors already mentioned, and a dozen or so contenders.

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Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

In addition to supporting a wide range of customers, Vidyard is a Platinum sponsor of the Marketing Nation® Summit and an active participant in Marketo’s roadshows and virtual events. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others.

Marketo 50
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Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. United States License. United States License.

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Design #14 Email Sender: Bulldog Solutions Email Title: Roadmap to Demand Acceleration What I Like: This email was optimized for Outlook as you can see by the very top of it containing plain text. Left side bar with Xerox logo talks about another webinar, which could be confusing. United States License. United States License.

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Inbound Marketing Must Set the Table for Industrial Sales

Industrial Marketing Today

This is when I have to take a step back and start talking about how the job of inbound marketing does not end with lead generation but extends into setting the table for sales so they can be more productive. Some of the more middle of the funnel functions are better suited for marketing automation.