4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. She also manages Bulldog’s blog.

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Renewals & Revenue: Great Partners Drive Customer Success

Modern Marketing

of Demand Generation at CompassLearning. To automate this program, Sam worked with local partner Bulldog Solutions to develop a multi-touch lead nurturing program to secure renewals. Not only did the program achieve its goal of increasing renewals, but one of the opportunities generated from the program is 10 times the original contract amount. by Erika Goldwater | Tweet this.

The 5 New Must-Have B2B Marketing Skills

Modern Marketing

When the demand generation engine is stuck in neutral – skills. Here are the 5 must-have skills that B2B marketing departments need to build a demand generation machine. To generate leads and revenue, you need to offer something. Even if your job isn’t demand generation, the entire marketing team must live and breathe the funnel. I don’t care if you work in PR, product marketing or demand generation – everything we do in marketing can, and should, be measured.

Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. But my real concern was the Other Demand Generation group. Tags: marketbright marketing software manticore technology marketing automation lead managment vtrenz marketo activeconversion market2lead eloqua pardot demand generation

The Marketing Skills Gap is Very Real

Modern Marketing

But fast-forward 10, 15 years and those same marketers we’re now trying to figure out SEO strategy, adopting marketing automation to track buyer behavior and deliver timely content, and parsing social media for lead generation opportunities. Learn more about the skills gap and what else was revealed in the survey during our webinar on April 18 th Demand Generation Skills Gap survey and get a first look at the survey results.

Inbound Marketing Must Set the Table for Industrial Sales

Industrial Marketing Today

This is when I have to take a step back and start talking about how the job of inbound marketing does not end with lead generation but extends into setting the table for sales so they can be more productive. Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. See SAL is the Glue that Binds Sales and Marketing in Lead Generation ).

How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers


MongoDB is another great example of a modern B2B marketing team using video throughout the funnel to generate serious demand. With more than 1,000 assets that generate over 2 million viewing minutes per year, video has become one of their highest opportunity influencers.

Polly Allen: Unleashed

Bulldog Solutions

Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? This week, we’re featuring Polly Allen , one of Bulldog Solutions’ magnificent Account Managers. Name one thing that has surprised you about Bulldog.

The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle

Marketing Action

Research shows nurtured leads close faster and generate larger deals than non-nurtured leads (10% and 40%, respectively, according to the Aberdeen Group ). According to Bulldog Solutions , companies that invest in marketing automation solutions see 70% faster sales cycle times.

“How I Work”: Janet Rubio, CMO at True Influence @trueinfluence #HowIWork

Heinz Marketing

Janet has been leading marketing organizations for more than 30 years, including leadership positions at Dell, Bulldog Solutions, Engauge Marketing and more. But as the person responsible for lead generation I eat my own dog food and rely heavily on InsightBASE to guide our efforts. By Matt Heinz, President of Heinz Marketing.

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2013 Marketing Survey Results: What Worked Best?

Marketing Action

When asked to identify the different types of campaigns they use, marketers overwhelmingly threw their support behind email, with 75% of respondents between January and July pointing to email as a platform they utilize and with another 39% taking note of revenue it generates.

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Creating Killer Content: An Interview with Michael Colon, TD Ameritrade Institutional

Bulldog Solutions

In that time, I’ve been primarily responsible for the acquisition marketing efforts and working really closely with our sales team to generate leads. Historically, we used quarterly campaigns to generate leads, but over the past three years, we’ve taken a much deeper dive into our campaign and messaging approach to not just focus on the quantity of leads—which has always been high—but also the quality of leads. It’s that time of year: award season.

Vidyard Wins 2016 Marketo Revvie Award


“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others.

B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Design #14 Email Sender: Bulldog Solutions Email Title: Roadmap to Demand Acceleration What I Like: This email was optimized for Outlook as you can see by the very top of it containing plain text.

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Marketing Content That Sells

The Effective Marketer

The key ideas that seem to be present across them all are: Buyer persona is key for content generation Guest writers (employees, competitors, etc.)

3 Reasons Your Agency Relationship Will Fail

Bulldog Solutions

. In reflecting over Bulldog’s 14-year history in enterprise B2B marketing, we’ve had engagements that have been wildly successful—and some that have crashed. The result: In the absence of a broader business goal, everyone's focus shifted to tactical excellence in delivering point solutions.

Vidyard Named Finalist for 2016 Marketo Revvie Awards


“Vidyard’s recognition as a finalist for the 2016 Marketo Revvie Award for LaunchPoint Technology Partner of the Year validates our commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others.

Apples and Oranges


To further muddy the waters, some marketing automation vendors have actually dropped the term “marketing automation” and instead have labeled their solutions “Lead Management Automation.”    In fact three of the top five marketing automation vendors either use the term “lead management” to describe their solution or have it listed as a product/solution offering. 

Video Experts Share Their Greatest B2B Video Production Advice


From telling artful brand stories to helping in your lead generation efforts, there’s no shortage of accolades for video. “When deciding which type of video we’ll create, we consider what we’re producing for: generating awareness, helping through consideration, or aiding in the decision-making process (TOFU, MOFU and BOFU). ” – Brian Maschler, Chief Creative Officer, Bulldog Solutions Ok, you’re ready!

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Make Sure Your Logo Can Handle the Job at Any Size


Bulldog Solutions ’ logo is so memorable that it wins in my book. The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza del.icio.us Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza.

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

The bickering between marketers (who feel sales doesn’t follow up on the great leads they generate) and sales (who feel the quality of said leads is subject to debate) seems to continue unabated. So I commend Eloqua on their next generation of marketing software and their efforts dedicated to the process of making marketing more accountable. of the 273 corporate marketers they surveyed in May 2008 plan to increase spending on lead-generation programs in the second half of 2008.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. This is a great post, which has also generated great comments.