frequency 
ANNUITAS
AUGUST 19, 2010
By developing this process, both marketing and sales now know exactly what a Marketing Qualified Lead (MQL) is, which will ultimately lead to increase the lead quality and sales close rates. The frequency at which the nurturing will be triggered (drip vs. prospect behavior and action). lead scoring).
Online Marketing Institute
JULY 31, 2009
They: 1) Sit with sales, talk about leads, and come to an agreement about what is a Marketing Qualified Lead (MQL). and set a numeric threshold that leads must attain before they earn the MQL status and get passed to sales. The few marketers who end the arguing figure out early that quantifying lead quality is essential.
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