Numeric Scoring: The Key To Lead Management Success
Online Marketing Institute
JULY 31, 2009
The few marketers who end the arguing figure out early that quantifying lead quality is essential. In my view, these marketers live by four best practices. They: 1) Sit with sales, talk about leads, and come to an agreement about what is a Marketing Qualified Lead (MQL). This can be a bit noisy.
Let's personalize your content