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Word of Mouth Marketing: How to Make It Keep Happening

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We’re exposed to word-of-mouth marketing all the time. We trust our friends and family, so we’ll take their word over an advertisement. Trust is at the heart of WOMM (word-of-mouth marketing). My word-of-mouth wake up call.

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service.

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How to Use Content to Build Your Brand Voice

Valasys

It is important for B2B companies to build an authentic personality, and develop a unique core set of values so that prospects feel uniformity and humanized touch-points in ways they are being treated. Remember Simon Sinek’s concept of the golden circle?

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How to Build Customer Loyalty with Content Marketing

Valasys

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. Ever wondered how to build customer loyalty with content marketing?

Show Your CEO the Money

Nuvi

Calculating Your Social Media WOMM ROI. If you shifted your Engagement Paradigm then you see your Word of Mouth conversation growing, your stakeholders think you’re a rock star and you’re building momentum in your social media space. Word of Mouth Marketing (WOMM) drives 20 – 50% of consumer purchase decisions.* As you grow your WOMM on social media you drive sales for your company. WOMM impression value.

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10 Tips for Building B2B Marketing Campaigns

Valasys

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Building B2B marketing campaigns is all about having proper strategies in place which can be effectively split-tested, quantified & optimized from time to time. Prologue.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Focus on building value for customers over driving sales. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. The Power of Customer Retention Marketing.

Creative B2B Marketing Ideas for Small Business Success

Valasys

When the budget is limited & the marketers have lots of plans on their platter, they need to develop small business marketing plans that will not only set them apart from other businesses but will also help them develop a competitive benchmarking strategy, strong enough to thrive & stand out in the marketplace. The content should abide by the principles of E-A-T (Expertise, Authoritativeness & Trustworthiness). Represent the best interests of their employer.

Shifting Our Engagement Paradigm

Nuvi

Are stakeholders expecting miracles in spite of social network algorithms increasingly diminishing exposure for your organic content? While quality content will always be part of a comprehensive social media strategy, our highest value content is our audience recommending us to their friends and family. In fact, Word of Mouth Marketing is 5 to 100 times more effective than a business promoting itself.*. Reach and spread of our audience’s brand conversation.

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Digital Marketing for Local Businesses: Few Tips to Be Successful

Valasys

Also, companies are afraid of whether their local businesses will achieve any growth by implementing digital marketing strategies or not. This in turn will facilitate the process of customer acquisition by some positive word-of-mouth marketing (WOMM).

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Smart brand advertising is a result of sere creativity, storytelling & long-term brand building. The growth of sales is directly proportional to building successful customer relationships & customer loyalty, of which, building long-term brand awareness is an integral component.

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How Retention Marketing Paves the Way to Business Growth

Valasys

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM).

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

The marketers keeping pace with digital transformation will harness mountains of customer data from diverse platforms across the web, as well as from the physical channels & will put them to use for extracting valuable insights from data analysis & interpretation.

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10 Powerful Ways to Scale-up your Email Marketing During Coronavirus

Valasys

The resiliency model of businesses across the globe was disrupted due to the outbreak of the coronavirus crisis. All spheres of marketing landscape were impacted, and email marketing was no different.

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

Omnichannel reputation management (also sometimes referred to as rep management or Online Reputation Management (ORM)), is the practice of shaping the public perception of personas & organizations by influencing information about the brands – primarily done online (though offline methods are still prevalent but not as significant as the online ones). For the sake of convenience, we will primarily be keeping our blog contextual to online reputation management practices.

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Three Ways to Optimize Your Email Marketing Campaigns

Valasys

Email marketing is amongst the most effective and impactful messaging channels and running email marketing campaigns is a worthwhile endeavor for marketers to send hyper-personalized content to their prospects and customers, build brand credibility and recognition and boost sales.

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Top 10 Essential Triggered Email Marketing Campaigns for 2020

Valasys

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. Among the different aspects of email marketing, triggered email marketing campaigns are the important factors in influencing the success of any email marketing campaign.

How B2B Marketers can stay close to their Customers

Valasys

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers.

4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Transcending your inbound lead generation tactics involves working on every aspect of digital marketing, ranging from personalization to campaign designing, & execution, and finally converting the prospecting opportunities into sales. Think about the out-of-box Solutions.

6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM).

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. in the year 2016, when it began, to a figure of $7.76 billion by the end of the year 2022.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. The better understanding you will have of your customers & of your target-niche, the easier it becomes for you to target & convert the prospects into customers.

4 Perils of Decoupled Data Regulation & Customer Experience

Valasys

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency. Above & beyond sales, the analysis of the data trends also allows organizations to fuel client retention & after-sales services.

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AI for B2B Marketing: Roadmap for 2020

Valasys

The scope of artificial intelligence & machine learning (ML) is vast & when it comes to the implementation of AI for B2B marketing, there is so much of it being discovered & tested every day. Think of this, customers want to be spoken of within a conversational tone.

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Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. 70% of the businesses made $2 or higher while 13% made $20 or more.

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content.

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10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

Content syndication happens when an electronic piece of content is re-distributed by a third-party website. Content can be syndicated in diverse forms including blog articles, articles, infographics, recordings & even the webinars & guest blogs (with the permission of the writer). However, keep in mind the style and tone of the sites you’re looking to syndicate your content on. Old pieces of content can be syndicated on the third-party websites. Prologue.

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11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. According to a study by Salesforce , only 20% of the salespeople follow their leads generated from events.

Business-to-Bacon: Why I should be #BaconfestATL Queen

MLT Creative

One in particular that currently stands out to me is the race for queen and king of Baconfest here in Atlanta. I also appreciate the power of social media, and that – along with my love for all things bacon – leads me to apply what we do for our clients day-in and day-out to achieve victory in this contest. Heck, I even invited one of our bacon-crazed clients – mixing business and pleasure! I have a big mouth when it comes to bacon.

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Content Marketing to Acquire Precious External Business Information

Valasys

B randing lies at the core of every B2B marketing endeavor. According to Michael Brenner, CEO & CMO of Marketing Insider Group , “Content marketing is the gap between what brands produce and what customers actually want.”. Types of Business Information.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. Moreover, if you are a start-up, it’s understandable that you have numerous questions about the best marketing practices; particularly at a time when Artificial Intelligence (AI) & Machine Learning have revolutionized the realm of B2B marketing. Builds grander customer loyalty.

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Why Content Distribution is the Perfect Marketing Strategy

Valasys

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is the starting step of your content marketing strategy. Just publishing pieces of content isn’t enough.

Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

Valasys

The landscape of B2B marketing has transcended beyond the conventional realm of inbound marketing. With the outgrowth of sub-branches of digitization, the marketers have stepped into an era studded with cutting-edge technologies. Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. Prologue.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors. As the researching habits of the buying prospects have evolved, they have started using diverse platforms for research. Prelude.

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers

Valasys

In the words of Ken Poirot, Author, Entrepreneur & Public Speaker, the initial prerequisites for creating a viral content can be realized in the following quotation: “The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your feelings, thinking about what profoundly affects you.”. There is no dearth of people who think that monotonous B2B content can’t go viral.

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