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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Build human connections with relatable content using a variety of tactics. Use Humor to Build Connections. Leverage Your Superpower with Employee-Generated Content.

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The Why and How of Internal Link Building for SEO

Marketing Insider Group

If you haven’t started internal link building, then your SEO strategy isn’t strong enough. Although its concept is simple, the process and best practices behind internal link building are quite complex. In fact, 65% of digital marketers say that link building is the most difficult part of SEO. Why Start Internal Link Building?

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4 Calls-to-Action Proven to Increase Lead Generation

Marketing Insider Group

Copy: The text of your CTA must include strong action words. Placement: The location of your CTA needs to consider the user experience of the channel it’s on. Here, we’ll look at CTAs proven to generate clicks and improve your lead generation strategy for B2B marketing campaigns. 4 CTAs Proven to Perform.

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Building a Copilot? Start with Basics of Conversational AI

Salesforce Marketing Cloud

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. Knowing what paths a user might take and considering possible content variations can help inform designs. Or, we might ask whether the content the LLM generates should be more professional or personable.

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Niche advertising: 7 actionable tactics for targeted marketing

Martech

To overcome these hurdles, you must focus on building authentic connections, leveraging micro-influencers and constantly refining targeting strategies to ensure maximum impact. Build community on social media Social media can be a powerful tool, allowing you to connect with and build community with a specific audience.

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AI vs. Human Content: What Actually Gets You Results? [Research Report]

Marketing Insider Group

How Do You Define “AI Generated Content”? AI-Generated Content This is content created by ChatGPT-3.5 , with minimal human intervention. Hybrid Content This category involved a blend of AI-generated content and human expertise. Can AI-Generated Content Rank on Google? Initially, ChatGPT-3.5

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. For example, Spotify uses hyper-personalization to engage users and enhance their experience on the platform. Personalization can help.

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