10 Insightful Leadership Resources for Content Managers

RockContent

Content managers should pay particular attention to his advice on taking time to hire and build the right team members, and instituting a no-gossip policy—two factors Ramsey suggests are critical to a healthy team. What’s the difference between a complacent team and an efficient one?

Building an agile marketing team – use resourcing for competitive advantage

Ledger Bennett

Flexibility Lack of flexibility and understanding of the right combination of in-house/agency/freelance resource needed at different times Connector. So, how do you build an inhouse team capable of delivering modern marketing techniques? .

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How Employee Advocacy Benefits Human Resources

Biznology

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Sure, you can use employee advocacy to promote marketing content, product announcements, events and more, but it can also help your human resources department. The post How Employee Advocacy Benefits Human Resources appeared first on Biznology.

9 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg

If you’re at a small company or startup, you were probably impressed and inspired by the highly sophisticated and advanced techniques that your peers at large companies with big teams are using to build lead pipeline. You have all the info you need to start building your pipeline strategy.

The 9 Best Free HTML and CSS Resources to Help You Build Better Emails

Hatchbuck

Email has changed a lot since then, however, and there are a lot of resources available to help bring your emails to life. Fortunately, there are a number of resources online to help you learn and master HTML and CSS. As you complete the various parts, you’ll learn all the basics of building websites using HTML and CSS. There are additional resources available to paid Codecademy subscribers, but these basic courses are available to everyone for free.

1500+ Free Responsive Email Templates [the biggest resource on the web]

SendX

We have created the most exhaustive resource for all the free responsive template that are present on the web. We have already spent 100+ hours doing that and compiled this resource so that you don’t have to do it. Litmus helps you design, build and test emails quickly and easily.

The Ultimate Guide to Human Resources

Hubspot

From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. Remarkable Human Resources (HR) employees are critical at every company. Mid-Level Human Resources Roles.

15 Resources To Help Improve Your Personal Branding

Marketing Insider Group

15 Resources To Help Your Personal Branding Tune-up. Your tweets and LinkedIn posts are your new networking and brand-building tools. How to use social media to teach vs. sell to help you build your brand.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. While much of what I wrote still remains true, the tools and resources continue to evolve and improve. In this article, I’ll detail eight resources I find essential when tackling competitive analysis and uncovering opportunities to better aid our client’s SEO programs; particularly those in B2B markets.

AI Website Building | Using AI to Streamline Website Building Process

Marketo

How AI Website Building Work. But those are just two out of a handful of website builders that are trying to incorporate artificial intelligence into the website building process. At the heart of the AI website building process is the artificial intelligence algorithm.

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6 Content Marketing Resources Brands Should Be Aware Of

Marketing Insider Group

Besides being cost effective, content marketing provides value that quickly builds relationships with customers. The post 6 Content Marketing Resources Brands Should Be Aware Of appeared first on Marketing Insider Group. Yes, I know my title ends in a preposition.

Essential LinkedIn Guides and Resources for B2B Marketers

KoMarketing Associates

Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. To help B2B marketers further explore LinkedIn, I’ve put together a list of guides and resources valuable for learning more about the social media platform’s offerings, and to better capitalize on research and B2B marketing capabilities. LinkedIn Platform-Specific Resources. Third Party Resources on LinkedIn Functionality.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks.

A Resource Guide to Marketing Content Success

KoMarketing Associates

When looking for marketing content help, look for resources that tackle a specific angle—this will likely give you the most actionable advice. Go back to basics with resources that highlight copywriting and how to actually write the content you want to promote.

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. The Google Digital Garage is the runner-up resource when it comes to learning Google Analytics. The team has done, and continues to do, a great job of curating Google Analytics resources from across the web.

Community Spotlight: Endeavor Makes Crisis Management Resources Available to Entrepreneurs Everywhere

Brandfolder

Now more than ever, global communities are coming together to build each other up and share important resources for navigating this unprecedented period of uncertainty in business.

Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building.

Account-Based Marketing for B2B Demand Gen: 7 ABM Resources

TrueInfluence

Use these seven ABM resources to plan, launch and measure your account-based marketing campaigns. Resource #1: 4 Reasons Why B2B Marketers Can’t Afford to Ignore ABM. That means fewer resources wasted on pursuing dead leads and a greater chance of success in closing deals.

Data-driven ABM with Limited Resources

emedia

Build a seamless ABM strategy that’s not just data-driven but sustainable and iterative… even if you have limited resources. eBooks Resource

3 simple tips to build good local links

Biznology

However, building worthwhile links is also very difficult and time-consuming, making it easy for some businesses to dismiss as too costly an investment. Some tips for building worthwhile local links: Leverage local associations. You can build links on these sites by creating discounts.

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Something For Nothing: Why Free Resources Are Great For Branding

Altitude Branding

The advent of free online resources has made it easier than ever for a business to produce the essentials of a great brand. So how can your business make something out of nothing, and why are free resources the key to great branding? .

How to Create an Epic B2B Website Resources Page

Golden Spiral

It drives website traffic, fuels the funnel, closes deals, builds trust, and aids in retention. But in order for your content marketing efforts to work, you need to consider the user experience of the resources section of your website. Take a look at HubSpot’s resource library.

Don’t silo link building

Biznology

In the past, link building was often done separate from other marketing activities, since all links moved the needle. It didn’t require any marketing prowess to go out and build links that made a difference on sites meant only for search crawlers. Modern Link Building is Marketing.

Where to Build Your Content Hub

Marketing Insider Group

One way to make your content marketing more effective and to make your best content more accessible is to build a content hub. It’s a sort of branded resource center or command central for your thought leadership.

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5 Relationship Building Email Sequence Types

ConvertKit

But before you pitch your offering, you must build the “like-know-trust” factor with them. Email sequences are not only used to build your email list. The more value you can pack into this email, the more trust you will build with your audience. Build Your Audience

5 Relationship Building Email Sequence Types

ConvertKit

But before you pitch your offering, you must build the “like-know-trust” factor with them. Email sequences are not only used to build your email list. The more value you can pack into this email, the more trust you will build with your audience. Build Your Audience

B2B Content Syndication Goodie Basket — 29 Tips, 6 Resources, 1 Video Case Study, Unlimited Good Advice

TrueInfluence

Resource #1 – 15 Tips for Accelerating Your Sales Pipeline with B2B Content Syndication. It’s not about arriving at some piece of content, but getting to an idea and using that to build on the next. Use these tips to improve or build a solid plan.

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

Single Grain

Content that you publish on your blog serves two purposes: it engages the prospects at every stage of their buyer journey and acts as a template for you to build links back to your website and pass along the link equity to the service pages.

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How Does Your Content or Resource Center Measure Up?

Heinz Marketing

When is the last time you took an audit of your content or looked at the metrics behind your resource center? . Top funnel content is the time in the buyer’s journey to show your customers your thought leadership and is a starting point in building a relationship of trust.

How to Build a Content Strategy for Event Marketing

Marketing Insider Group

So how should you go about building this critical part of your event planning and marketing? Q&A sites like Quora are a valuable resource too. More importantly, they’re essential for building the pre-event buzz that is so vital for a successful event.

Get the Most Out of Your B2B Demand Generation Efforts with These Nine Resources

bizible

Demand generation is about building a strong foundation and being able to plan ahead. Although we’ve stated in the past that leads goals are dead , that doesn’t mean that we think demand generation isn’t an important function of every B2B marketing team.

The Best Website Building Software for 2020

SmartBug Media

On the hunt for the best website-building software to develop your online presence? To help you find the right tool, we've collected five excellent website building tools that can help you launch everything from a blog to a business website to an e-commerce store—and more.

Top 10 B2B Marketing Resources

The Mx Group

You need to be knowledgeable about a broad array of concepts and strategies, so it’s important to have a go-to library of resources and tools to help you stay on top of your game. Sprout is an excellent resource for streamlining your efforts across all of your social media profiles.