How Employee Advocacy Benefits Human Resources

Biznology

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Sure, you can use employee advocacy to promote marketing content, product announcements, events and more, but it can also help your human resources department. The post How Employee Advocacy Benefits Human Resources appeared first on Biznology.

10 Insightful Leadership Resources for Content Managers

ScribbleLive

Content managers should pay particular attention to his advice on taking time to hire and build the right team members, and instituting a no-gossip policy—two factors Ramsey suggests are critical to a healthy team. What’s the difference between a complacent team and an efficient one?

A Resource Guide to Marketing Content Success

KoMarketing Associates

When looking for marketing content help, look for resources that tackle a specific angle—this will likely give you the most actionable advice. Go back to basics with resources that highlight copywriting and how to actually write the content you want to promote.

Top 10 B2B Marketing Resources

The Mx Group

You need to be knowledgeable about a broad array of concepts and strategies, so it’s important to have a go-to library of resources and tools to help you stay on top of your game. Sprout is an excellent resource for streamlining your efforts across all of your social media profiles.

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. building, and tactical adjustments. performance and resources/skills. generate leads; the resources (dollars, skills, and people) that marketers have to help achieve.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg

If you’re at a small company or startup, you were probably impressed and inspired by the highly sophisticated and advanced techniques that your peers at large companies with big teams are using to build lead pipeline. You have all the info you need to start building your pipeline strategy.

The 9 Best Free HTML and CSS Resources to Help You Build Better Emails

Hatchbuck

Email has changed a lot since then, however, and there are a lot of resources available to help bring your emails to life. Fortunately, there are a number of resources online to help you learn and master HTML and CSS. As you complete the various parts, you’ll learn all the basics of building websites using HTML and CSS. There are additional resources available to paid Codecademy subscribers, but these basic courses are available to everyone for free.

Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website.

The Ultimate Guide to Human Resources

Hubspot

From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. Remarkable Human Resources (HR) employees are critical at every company. Mid-Level Human Resources Roles.

9 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

1500+ Free Responsive Email Templates [the biggest resource on the web]

SendX

We have created the most exhaustive resource for all the free responsive template that are present on the web. We have already spent 100+ hours doing that and compiled this resource so that you don’t have to do it. Litmus helps you design, build and test emails quickly and easily.

Account-Based Marketing for B2B Demand Gen: 7 ABM Resources

TrueInfluence

Use these seven ABM resources to plan, launch and measure your account-based marketing campaigns. Resource #1: 4 Reasons Why B2B Marketers Can’t Afford to Ignore ABM. That means fewer resources wasted on pursuing dead leads and a greater chance of success in closing deals.

8 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. I really enjoy what you do with B2Bbloggers.com, it is a fantastic resource.

Sharing Our Favorite Campaign Planning Resources

Reachforce

We’ve created our buyer and message personas , we’ve identified who’s who in our marketing database , we’ve started building a list of ideas to activate the database and now we need to tie together our campaign and program strategies. It’s that time of the year.

How to Level Up Your Marketing Strategy with Video

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

more here in 30 of the best business blogging guides and resources of the past year. Have fun with the process and enjoy every minute as your grow your audience and build your business.” 6 Tips For Building a High Quality Blog Following by Fearless Competitor.

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. While much of what I wrote still remains true, the tools and resources continue to evolve and improve. In this article, I’ll detail eight resources I find essential when tackling competitive analysis and uncovering opportunities to better aid our client’s SEO programs; particularly those in B2B markets.

6 Content Marketing Resources Brands Should Be Aware Of

Marketing Insider Group

Besides being cost effective, content marketing provides value that quickly builds relationships with customers. The post 6 Content Marketing Resources Brands Should Be Aware Of appeared first on Marketing Insider Group. Yes, I know my title ends in a preposition.

15 Resources To Help Improve Your Personal Branding

Marketing Insider Group

15 Resources To Help Your Personal Branding Tune-up. Your tweets and LinkedIn posts are your new networking and brand-building tools. How to use social media to teach vs. sell to help you build your brand.

API Gateway resource policy in Cloudformation with Conditional Nested Property

Reachforce

There is a blog post on building a CloudFormation Template (CFT) for an API Gateway and Lambda integration on the ReachForce blog. Check that out if you are trying to get the basics for these resources in CloudFormation. This post will build off of the previous template

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Essential LinkedIn Guides and Resources for B2B Marketers

KoMarketing Associates

Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. To help B2B marketers further explore LinkedIn, I’ve put together a list of guides and resources valuable for learning more about the social media platform’s offerings, and to better capitalize on research and B2B marketing capabilities. LinkedIn Platform-Specific Resources. Third Party Resources on LinkedIn Functionality.

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. The Google Digital Garage is the runner-up resource when it comes to learning Google Analytics. The team has done, and continues to do, a great job of curating Google Analytics resources from across the web.

19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. Are there any “easy” ways remaining to build worthwhile links? Which link building tools and tactics still have value?

How to Create an Epic B2B Website Resources Page

Golden Spiral

It drives website traffic, fuels the funnel, closes deals, builds trust, and aids in retention. But in order for your content marketing efforts to work, you need to consider the user experience of the resources section of your website. Take a look at HubSpot’s resource library.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks.

Link building basics: site audit

Biznology

Welcome to another edition of link building basics. This is the second installment in a series of posts I am writing here on Biznology that cover link building basics and fundamentals. Curated Resource Guides. The post Link building basics: site audit appeared first on Biznology.

Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building.

Bizible’s Ultimate List of Paid Media Resources

bizible

Below, you’ll find 11 of our top posts for a one-stop resource of all things B2B paid media. Paid media plays a role in almost every business.

3 simple tips to build good local links

Biznology

However, building worthwhile links is also very difficult and time-consuming, making it easy for some businesses to dismiss as too costly an investment. Some tips for building worthwhile local links: Leverage local associations. You can build links on these sites by creating discounts.

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Where to Build Your Content Hub

Marketing Insider Group

One way to make your content marketing more effective and to make your best content more accessible is to build a content hub. It’s a sort of branded resource center or command central for your thought leadership.

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23 Expert SEO Link Building Guides and Tools

Webbiquity

What tools are most helpful in link building efforts? Find the answers to those questions and more here in almost two dozen of the best link-building guides and tool reviews of the past year. Link Building Guides, Techniques and Tips. Five Killer Link-building Tools by SitePoint.

Don’t silo link building

Biznology

In the past, link building was often done separate from other marketing activities, since all links moved the needle. It didn’t require any marketing prowess to go out and build links that made a difference on sites meant only for search crawlers. Modern Link Building is Marketing.

4 Sales Training Resources That Aren’t Cheesy

Hatchbuck

In his video series, Roy teaches how to build engaging and memorable stories using your brand or product that sink your offerings into your customer’s consciousness. He also writes an in-depth blog that shares his professional insight and sales tactics and builds on topics covered in his books. Jeb Blount is one of the best-known names in the industry, and between his podcast and blog, he offers an endless supply of excellent resources on his website for free.

5 Relationship Building Email Sequence Types

ConvertKit

But before you pitch your offering, you must build the “like-know-trust” factor with them. Email sequences are not only used to build your email list. The more value you can pack into this email, the more trust you will build with your audience. Build Your Audience

31 Spectacular Web Design Guides, Techniques and Resources

Webbiquity

” List Building: The four questions every email capture page must answer by MarketingSherpa. Mobile Website Design Tips, Tools and Resources.

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. We’ve got your back and have compiled some of the top online resources for you to check out. Blog Expert-Insights Lead-Generation Marketing Resources Sales