How to Make Your Content More Relevant with Original Research

Marketing Insider Group

The data could reveal challenges, but more likely it will pose opportunities for you to build better, trusted relationships with customers. “If The post How to Make Your Content More Relevant with Original Research appeared first on PureB2B. Gust post from by Denise Dubie .

Digital Relevance – An Interview with Ardath Albee

ANNUITAS

However, when you find a book that shares essential bits of information to help improve your marketing, case studies that share valuable insights and practical solutions to maintain relevance, that is a rare gem. See what author, speaker and CEO of Marketing Interactions , Ardath Albee had to say about her newest book, Digital Relevance and why marketers need to constantly stay on their toes to remain relevant. Read the full introduction to Digital Relevance here.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Five levers of relevance for digital authors

Biznology

In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. ” What is relevance? In rough terms: Relevance = interest/effort.

11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. And perhaps most importantly, they’ve instituted a “Relevance Score” program that seeks to measure the overall quality of each ad that they serve to their users.

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Generation

But something I wanted to hear more about was relevance. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor.

Inclusive Relevance: Your Content’s Job Description

Marketing Interactions

Only 40% of content read by buyers is considered relevant (IDG). So, if your content is sitting unused or isn’t relevant, how many deals are you not even aware you’re missing? In my work building personas, I find that often to be a low-ball count.

The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

Marketing Interactions

A good customer experience must be relevant. As I stated in my book, Digital Relevance, “…a process for continuous improvement will enable your marketing team to tweak and refine strategy progressively to keep your brand relevant in the face of change.”.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand.

Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust.

Accelerate Conversions with Clean Data and Relevant Content

Modern Marketing

Among some of the most frustrating challenges marketers face, easy access to relevant content, a clean integrated contact database, and responsive cross device email options create hurdles on a daily basis.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg

If you’re at a small company or startup, you were probably impressed and inspired by the highly sophisticated and advanced techniques that your peers at large companies with big teams are using to build lead pipeline. You have all the info you need to start building your pipeline strategy.

Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant

Marketo

Start building your history as early as possible. The post Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Link Building and Mobile SEO in 2017

Webbiquity

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. So it’s more important than ever to ensure your website ranks highly for relevant keywords.

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.

Building A Better Sales Technology Stack

Ignite Tech

Building a sales technology stack doesn’t have to be a mystery or a source of worry. Planning and Building Your Sales Technology Stack. From setting meetings to building rapport to closing deals, evaluate how sales technology can help. So Just What Is A Sales Tech Stack?

Build 130

3 Reasons Content Should Be Individually Relevant in Social

OneSpot

More than that, they provide unforgettable content experiences to build trust and engagement with consumers. The impact of building a trustworthy content brand relationship is undeniable— and with over 3.7

The Power of a Messaging Matrix to Boost Relevance, Engagement & Conversions

DivvyHQ

Let’s talk about how to build your framework and the benefits you’ll find from developing this playbook. Why Create a Messaging Matrix – Your Tool to Relevance, Engagement, and Conversions.

How Freelancers Can Stay Relevant as the Gig Economy Grows (Part 4 of 5)

ClearVoice

In part four, we provide a game plan to help freelancers stay relevant as the gig economy pool expands. Here's how #freelancers can stay relevant. How can freelancers stay relevant? If you want to stay competitive in the changing #gigeconomy, staying relevant is a must.

How Crew Clothing Used Relevance to Increase Conversion [Case Study]

Modern Marketing

It’s relevance. Just let those numbers sink in for a minute and think to yourself ‘are your marketing messages relevant to those your customers and prospects?’

Three Types of Relevant Internal Links to Boost SEO

Biznology

Last month, I provided three ways to build links in the age of Google Penguin –Google’s algorithm change which severely limits effective link building. One of the link-building methods I promoted involves building internal links. Photo credit: Horia Varlan.

Link 203

How to Make Your Content More Relevant with Original Research

PureB2B

The data could reveal challenges, but more likely it will pose opportunities for you to build better, trusted relationships with customers. “If The post How to Make Your Content More Relevant with Original Research appeared first on PureB2B.

B2B Link Building: Identifying Low-Hanging Fruit

KoMarketing Associates

Link building campaigns are the #1 cause for search marketer balding in the U.S . B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link.

How to Build Your Email List with Instagram Giveaways

SendX

Businesses achieve this by being active on the platform, with the goal of building an Instagram profile page that has tons of followers. It can take even popular brands years to develop a large following on Instagram, especially if you are trying to build a targeted audience on Instagram.

List 195

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

Modern Marketing

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. You can pick up your copy of Digital Relevance on Amazon.

Link building basics: Niche analysis

Biznology

Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. Search engines can drive highly relevant, qualified traffic. Link building is something that a lot of business/website owners have heard of, but might not know a whole lot about.

Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building.

3 simple tips to build good local links

Biznology

However, building worthwhile links is also very difficult and time-consuming, making it easy for some businesses to dismiss as too costly an investment. Some tips for building worthwhile local links: Leverage local associations. You can build links on these sites by creating discounts.

Link 185

The Money is in the List: 2019’s Top 15 Email List Building Strategies

SendX

If you’ve been sending out emails that aren’t opened or need to make an email strategy strategy, it’s time to do away with old-school game plans and build an email list from scratch. Image Credits: Campaign Monitor Email list building is a must for any marketing strategist.

List 254

Don’t silo link building

Biznology

In the past, link building was often done separate from other marketing activities, since all links moved the needle. It didn’t require any marketing prowess to go out and build links that made a difference on sites meant only for search crawlers. Modern Link Building is Marketing.

Link building basics: Vetting link prospects

Biznology

Hello, and welcome to the latest edition of my Biznology series on link building basics. Once you have amassed a sufficient number of potential link opportunities, it becomes time to start vetting those link prospects until you are left with only the best and most relevant sites.

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

Modern Marketing

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. “ If you think about strategy as defining the job of the content, then content published without a strategy has no job to do,” warns Ardath Albee , marketing expert and author of the book Digital Relevance.

Is Author Rank Really Relevant?

Hubspot

Create relevant content. I wrote: While 1,001 SEO schmoes may have 1,001 different fail-safe, white hat, field-proven tactics, everyone agrees the one thing all search engines are after is relevance. Build them. Here ye, here ye.

5 Relationship Building Email Sequence Types

ConvertKit

But before you pitch your offering, you must build the “like-know-trust” factor with them. Email sequences are not only used to build your email list. If you are a blogger , you can share links to your favorite or most relevant blog posts that are worth digging into.

5 Relationship Building Email Sequence Types

ConvertKit

But before you pitch your offering, you must build the “like-know-trust” factor with them. Email sequences are not only used to build your email list. If you are a blogger , you can share links to your favorite or most relevant blog posts that are worth digging into.

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

Single Grain

A successful SaaS marketing strategy is about: ensuring that the traffic is relevant to your business. 3) Build Links Strategically to Your Content for Better Ranking. Dive Deeper: The Ultimate Guide to Link Building with Content for SEO.

Link 69

Practical Tips to Develop a Relevant SMS Marketing Campaign in 2019

DivvyHQ

Indeed, if done correctly and legally, SMS marketing can be a great way to reach customers directly, build brand resonance, and collect valuable feedback. Each year comes with new marketing goals and objectives to help you stand out from your competition.

SMS 87

B2B Link Building Strategies That Really Work

KoMarketing Associates

The answer lies in link building, which is among the #1 ranking factor. B2B link-building strategies that really work. Building links with the help of your industry influencers. So, how exactly can you build links with the help of influencers from your industry?

5 Ways to Improve Your SEO Without Building Links

Single Grain

When it comes to improving your website's SEO, most advice includes a call to focus on building links. What Is Link Building? When we talk about building links, we’re talking about inbound links — getting other people to link to your content. Tactic 1: Build a Great Product.

Link 102

How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. The New Management Foundation for Link Building.