Martech

OCTOBER 20, 2021

As stacks expand and the number of tool categories increases, marketing tech leaders face pressure to simplify and sometimes consolidate efforts; meanwhile, individual vendors seek to own a greater share of your stack by expanding the number of tools they sell. Call it “platform vs. product.” Platforms vs. products.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Product 99

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Guest post by Nina Petrov.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Customer Experience Matrix

JANUARY 27, 2021

This type of CDP provides the biggest headstart towards building a marketing suite. But Twilio isn’t looking to build a marketing suite; their core business is call centers and (after buying SendGrid) email messaging. Simply put, the vendors assembling these suites are betting that vision is wrong.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

MAY 2, 2021

The build vs buy debate has existed as long as packaged software itself. That discussion, in turn, usually leads to a recommendation that companies build software which will create unique competitive advantage and otherwise buy when a satisfactory option exists. I’ve recently heard pro-build arguments that raise other valid issues.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. Note that it's truly a build/buy choice: many of the buyers already have extensive customer data management operations, so they probably could have built the systems for themselves.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Uncertainty.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. Relationship Building B2B relationships are built on trust and delivery of quality products or services.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

ANNUITAS

NOVEMBER 28, 2023

The company has grown from a simple ‘sales cadence’ and ABM tool for nurturing and building insights around buying committees into a more insight-driven workflow platform that aims to enable more right place, right time engagement for sellers and prospects. In this vein, the company recently announced its latest set of product releases.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Customer Experience Matrix

DECEMBER 16, 2018

So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Product Scope CDP product scope has a more convoluted history than you might think. But the nature of software products is to expand their functions.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Marketing Insider Group

DECEMBER 20, 2022

Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. Bring your top sales and product reps to nurture new connections and share how your company can solve their problems. What does lead generation look like today? In-person events. Direct marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

LeanData

APRIL 22, 2021

Perhaps the hottest of all leads are demo requests, as potential buyers essentially raise their hands as an indicator to wanting to learn more about a company’s product, solution and/or service. Managing productivity with SLAs. The post Managing SDR Productivity with SLAs appeared first on LeanData.

Work Management 78

Work Management Marketing Management Product Marketing Analytics Tools 78

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Company dynamics, product needs and personalities involved change year over year.

Work Management 107

Work Management Marketing Management Vendors Lead Scoring 107

DealSignal

NOVEMBER 17, 2020

Good data improves productivity Budgets are tight and resources are scarce. Expand your audience and move into new markets faster When you launch a new product or expand your target audience, your current data vendor may not have the coverage of the new personas or markets you want to target.

Work Management 98

Work Management B2B Sales Marketing Management Ideal Customer Profiles 98

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. why does adoption remain low?

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Salesforce Marketing Cloud

MARCH 4, 2024

On the flip side, companies with a higher degree of data maturity are not only more likely to have adopted AI already but also are more likely to use a unified CRM across their business, thus realizing greater front-office productivity and impact to customer satisfaction. Build trust in AI Building trust is a must in AI.

Work Management 116

Work Management Trends Business Forrester 116

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

B2B Marketing Directions

MARCH 24, 2024

I'm referring to the head start that results when a company, product, or service (which I'll call collectively a brand ) is included in the initial consideration set for a prospective purchase. Several studies have shown that potential buyers are very likely to select vendors that were in their initial consideration set.

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. It also serves the needs of rapidly scaling, venture-funded growth and mid-market companies. Looking for a CDP?

Enterprise Management 93

Enterprise Management Work Management Marketing Management Marketing AI 93

Biznology

DECEMBER 15, 2021

So, B2B marketers must develop a renewed focus on building trust with clients and prospects. Try building your strategy around Forrester’s 7 dimensions to building B2B trust. Try building your strategy around Forrester’s 7 dimensions to building B2B trust. Vendor consolidation. ABM goes mainstream.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Martech

NOVEMBER 9, 2023

The glory days of “build it and they will come” may be over. As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. The martech pipeline for new product announcements has slowed to 65 in Q3, down from 128 in Q2 and 121 in Q1. For established vendors, servicing debt is getting very expensive.

Marketing Management 112

Marketing Management Marketing Budget Budget Programs Vendors 112

Salesforce Marketing Cloud

NOVEMBER 29, 2023

In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Alliances are partnerships with companies that sell complementary products. For instance, a beverage manufacturer sells directly to distributors, who then sell those products to stores and restaurants in a specific geographic area.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

Martech Advisor

FEBRUARY 18, 2020

In this article, Adam Honig, CEO of Spiro, discusses why building an ecosystem of app providers and consultants for an already expensive CRM is bad for users. Realizing the failure rate of CRM implementations, the biggest vendors started creating “CRM Marketplaces.” Learn More: What is Sales Tech? CRM Apps for Sale.

CRM 88

CRM Work Management Marketing Management Product 88

nDash

MARCH 7, 2022

How do you streamline content production and freelancer billing processes across a large organization — without negatively impacting content volume? . Once we onboarded nDash as a preferred vendor, we were able to quickly start working with freelancers without having to onboard individual writers. Optimized Process Management .

Enterprise Management 52

Enterprise Management Work Management Marketing Management Product 52

PureB2B

MAY 14, 2020

There are hundreds of products that are similar to yours, if not the exact same offering. Building value is an art, and here are some easy ways you can start executing on that right away. The amount of emails we receive from outside vendors has become astronomical with the changed marketing environment. Assumed Product Demos.

Lead Scoring 62

Lead Scoring Lead Ranking Product Work Management 62

PureB2B

MAY 14, 2020

There are hundreds of products that are similar to yours, if not the exact same offering. Building value is an art, and here are some easy ways you can start executing on that right away. The amount of emails we receive from outside vendors has become astronomical with the changed marketing environment. Assumed Product Demos.

Lead Scoring 77

Lead Scoring Lead Ranking Product Work Management 77

Navigate the Channel

FEBRUARY 1, 2024

When lockdowns began, people started behaving differently, disrupting the manufacturing, routing, and shipping of products used personally and in businesses. Many companies have been forced to find new sources for products they need to finish complex builds. If you’re not able to build your product on schedule, what do you do?

Work Management 65

Work Management Marketing Management Allocation Lead Ranking 65

chiefmartech

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. ” Software vs. Services Blended Delivery Models.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership builds trust Roughly three-quarters of decision-makers said thought leadership was more trustworthy than other marketing materials. Yet buyers also use these materials to evaluate vendors. In other words, thought leadership helped them to see themselves in the very problem the vendor was solving.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. Why do vendors do this?

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Martech

MARCH 20, 2024

Don’t default to talking about the products or services your company provides or how it delivers them. We worked with executive team members and product management to rewrite all that content to unveil our new look within about 14 weeks — just in time to commemorate the company’s 40th anniversary.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Brand Identity 105

Martech

DECEMBER 26, 2023

Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more. Each has its own target audience expertise and product preferences. It’s the job of the vendor to provide product knowledge to their partners.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Martech

JANUARY 25, 2024

AI Decisioning will recommend next-best-actions relating to products, offers, best channels, etc. AI-driven real-time decisioning to recommend next-best-actions has actually been available from some vendors for a number of years. CX tailored to individuals rather than audiences. Creative of One. Content tailored to individuals.

Marketing AI 101

Marketing AI Copywriting Vendors User-Generated Content 101

Salesforce Marketing Cloud

FEBRUARY 14, 2023

This is known as vendor sprawl. Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies. Consolidate your spend with one or just a few vendors. Read their story What is vendor sprawl and why is it an issue?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. One of the best ways for you to reach more consumers and guide them to convert is to develop your online presence with a website, social media, community building, and paid ads.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52