Trending Sources

How to Build a Productive Company Culture

Hubspot

Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal , like productivity. It's about creating a culture that's productive by design. Fostering a Productive Company Culture. Empowerment, then, breeds productivity.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video.

How to build a killer content team

Biznology

Building a killer content team isn’t a “nice to have” skill set. Many SMEs can’t dedicate the time needed for constant production. Staying with an inefficient content production process is easy. How do we build them into the existing workload?

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service.

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. Productivity. Productivity Daily TOFU

From Scratch: Four (Free) List Building Strategies

Act-On

Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. All seven list-building strategies require the same foundational elements: A clear understanding of your client’s buyer personas.

List 64

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Together, the two marketing counterparts can help target buyers understand their product within the context of what problem it solves.

9 Willpower Workouts to Maximize Your Productivity

Hubspot

According to author Robert Pozen, regular exercise increases productivity. Although you might put an emphasis on going to the gym for that reason, are you putting enough energy into arguably the most important muscle affecting your productivity -- your willpower?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service.

Brand assimilation in link campaigns: building client trust

Biznology

Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. A challenge specific to link building is establishing trust. Various products/services.

Link 106

Build Predictable Revenue

Your Sales Management Guru

Build Predictable Revenue In Your Organization. My answer is simple; “it’s more critical when you are small to begin building management systems and tools because revenue and profitability are considered more critical in an organization. Make 2015 Your Best Year Ever!

Build 70

Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. Let’s look at the 3 H content pattern and how it relates to audience-building. This is how I build my business.

Build 100

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Sell products or services because of your blog , or indirectly.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service.

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? Then you might have some animated explainer videos, motion graphic videos, or business profile videos on your website that explain, at a high level, about your company or the product/service.

Video 91

Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices.

How To Build A Community of Brand Advocates

Influitive b2b

Think about the products that you use every day. I didn’t go straight to a store or the vendor’s website to buy these products. B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. Instead, I decided to purchase.

New Gartner Report: Build Your Digital Marketing Hub

Modern Marketing

As we’ve been building the Oracle Marketing Cloud during the past three years, we’ve been taking a modular, but integrated, strategy that helps marketers think about their proprietary digital marketing hubs in five discrete layers. Oracle Marketing Cloud Product News

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Find out how to build a great-performing site. Yes, you should know what keywords they use to find your products and services and use those in your site, especially in page titles and headlines on the pages.

How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Productivity is one of those things that's too general to master quickly. All of those goals fall under the "productivity" umbrella. Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals.

How to Build a Perfect B2B Product Page

Hubspot

There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

However, producing more content is only productive when you have a solid plan in place. Once they understood the purpose of the content and realigned their objectives they experienced a 300% increase in content production and a 60% increase in content promotion.

Plan 110

5 of my favorite productivity apps

Biznology

While I aspire to build Gerr.is So, while I am building my empire, here are some of the tools I am looking at and using. The post 5 of my favorite productivity apps appeared first on Biznology.

Two reasons to invest in online business video production

Biznology

So if the decision-makers that your marketing is trying to attract and your sales teams are trying to reach and build trust with during the sales cycle are NOT busy, then they will have time to read all of your PDFs, white papers, and website.

How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

He ought to know how to get more done in less time—he’s also VP of Products at Mobile Iron. Vittorio Viarengo has been running Products and Marketing at MobileIron since 2012. He started his career in Italy, building his software startup, ViVi Software.

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

Spend this time building stronger relationships and making your product or service worth talking about. Spend this time building stronger relationships and making your product or service worth talking about. Communty-building community building

3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah

Hubspot

Successful founders are productive. I'm not sure if they're successful because they’re productive, or if they forced themselves to become productive because they wanted to be successful. Below are the three productivity tips he uses to get stuff done.

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The same split applies to what people would consider helpful in build in building a single customer view: people who consider the single view important are most interested in best practices, case studies, and planning assumptions – i.e., building a business case.

What are the building blocks of a lead generation strategy?

Sales Engine

It’s like they’re trying to build a house by digging a hole and immediately buying the windows and the wall treatments before meeting with an architect. And even worse, they choose an architect that specializes in bridge building.

18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. 18 Foolproof Product Launch Tips. Chat with them about their product philosophy.

How To Build A Culture of Content

B2B Marketing Insider

But answer the buyers’ questions, and you may earn the right to tell her more about yourself (your brand, products, and services.) I have covered company culture before , but here we are going to talk about the main job of the CMO: building a customer-focused culture of content.

Build 141

How to Build a Successful Content Marketing Campaign

bizible

A unique product? Although it doesn’t have to specifically be about your product or service, content you create should attract your target audience and stay relevant to the general realm of what you do.

10 Easy Ways to Make Your Commute More Productive

Hubspot

But there''s good news for those of you who wish you could spend that time more productively. Check out this roundup of 10 free mobile apps that''ll make your commute more productive. Looking for other productivity tips? Read up on the science of productivity here.).

What Every Sales Leader Should Know about Product Launches

Infer

As its name implies, the podcast aims to educate sales professionals through interviews with sales thought leaders on various topics that will help them to build, scale, and manage high velocity teams. The role of the VP of Sales in the product launch process.

40 Brilliant-but-Easy Ways to Build Your Email List

Vertical Response

Read on for the most effective and creative ways to build your email list. There’s a lot to be said for the human touch, and these ideas rely on good old-fashioned human interaction to help you build your email list. Build your email list the right way. Offer some incentive to do so — a free product or service, gift card, etc. Include email registration forms on every main page of your site, as well as on the pages for popular products and services.

List 31

Infer Makes Headlines with Latest Product Innovations

Infer

One of the more perilous steps in building a data model is determining the right signals to include….Timeliness The post Infer Makes Headlines with Latest Product Innovations appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.

Build a Model, Debate, Adjust, Debate, Adjust…

Salesfusion

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"].

Build 100