How to Build a Productive Company Culture

Hubspot

Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal , like productivity. It's about creating a culture that's productive by design. Fostering a Productive Company Culture. Empowerment, then, breeds productivity.

Building a B2B Product Launch Timeline [Template]

Golden Spiral

To successfully launch a B2B product, you know you need a documented plan. You know that your organization and product need to be ready. Too early and you’ll lose momentum and excitement for when the product is actually available; the fuse will burn out before the firework launches.

Trending Sources

From Scratch: Four (Free) List Building Strategies

Act-On

Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. All seven list-building strategies require the same foundational elements: A clear understanding of your client’s buyer personas.

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The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

7 Tips for Building Trust with Your Content Marketing

Marketing Insider Group

When consumers trust your brand, they will feel more confident in your products and services. The post 7 Tips for Building Trust with Your Content Marketing appeared first on Marketing Insider Group. Trust is the glue that binds together any relationship. This includes the all-important brand-customer bond. Your odds of lead conversion and customer retention go from the toss of a die to the flip of a coin. A study done by […].

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Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo?

Brand assimilation in link campaigns: building client trust

Biznology

Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. A challenge specific to link building is establishing trust. Various products/services.

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How to build a killer content team

Biznology

Building a killer content team isn’t a “nice to have” skill set. Many SMEs can’t dedicate the time needed for constant production. Staying with an inefficient content production process is easy. How do we build them into the existing workload?

Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building.

9 Willpower Workouts to Maximize Your Productivity

Hubspot

According to author Robert Pozen, regular exercise increases productivity. Although you might put an emphasis on going to the gym for that reason, are you putting enough energy into arguably the most important muscle affecting your productivity -- your willpower?

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Together, the two marketing counterparts can help target buyers understand their product within the context of what problem it solves.

Six BIG Productivity Hacks to Get More Content Marketing Done

Webbiquity

This is not another post about small productivity hacks , suggestions like taking meditation breaks or power naps, using the Pomodoro technique, avoiding junk food, or staying properly hydrated. All of those are helpful ideas and can lead to incremental productivity gains, but they’ve been written about before, here and elsewhere. So, short of growing your team, here are half a dozen ways to get big increases in content marketing productivity.

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. Productivity. Productivity Daily TOFU

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Sell products or services because of your blog , or indirectly.

How to Build a Remarkable 21st Century Brand

Hubspot

The Urban Institute builds knowledge about the nation's social and fiscal challenges, practicing open-minded, evidence-based research to diagnose problems and figure out which policies and programs work best for whom, and how.". Building a brand for the 21st century is no easy task.

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How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? Then you might have some animated explainer videos, motion graphic videos, or business profile videos on your website that explain, at a high level, about your company or the product/service.

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4 Reasons Why We Are Building an In-house Video Production Room

Vidyard

In fact, we are in the process of building a video room in our offices in order to spend the resources and time needed to build out our video library. As marketers, we create valuable and engaging content to generate more leads, increase conversions, and build relationships. The post 4 Reasons Why We Are Building an In-house Video Production Room appeared first on Vidyard. At EverString, we are all about using data to understand our customers.

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12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices.

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Find out how to build a great-performing site. Yes, you should know what keywords they use to find your products and services and use those in your site, especially in page titles and headlines on the pages.

New Gartner Report: Build Your Digital Marketing Hub

Modern Marketing

As we’ve been building the Oracle Marketing Cloud during the past three years, we’ve been taking a modular, but integrated, strategy that helps marketers think about their proprietary digital marketing hubs in five discrete layers. Oracle Marketing Cloud Product News

How to Build a Perfect B2B Product Page

Hubspot

There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

However, producing more content is only productive when you have a solid plan in place. Once they understood the purpose of the content and realigned their objectives they experienced a 300% increase in content production and a 60% increase in content promotion.

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5 of my favorite productivity apps

Biznology

While I aspire to build Gerr.is So, while I am building my empire, here are some of the tools I am looking at and using. The post 5 of my favorite productivity apps appeared first on Biznology.

Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio

Act-On

You can easily create videos for each stage of your customer’s buying journey, whether brand building and informational for the top of the funnel, product demonstrations for the middle of the funnel, or testimonials and case studies for the bottom of the funnel.

Video 101

Building a Marketing Technology Stack for Your Demand Generation Efforts

NuSpark

Demand generation is about more than just delivering sales-ready leads for products or services. ” Building the Right Marketing Technology Stack. How to Build a Stack.

How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

He ought to know how to get more done in less time—he’s also VP of Products at Mobile Iron. Vittorio Viarengo has been running Products and Marketing at MobileIron since 2012. He started his career in Italy, building his software startup, ViVi Software.

How To Build A Culture of Content

Marketing Insider Group

But answer the buyers’ questions, and you may earn the right to tell her more about yourself (your brand, products, and services.) I have covered company culture before , but here we are going to talk about the main job of the CMO: building a customer-focused culture of content.

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14 Video Production Tips to Enhance Quality and Drive Views

Hubspot

Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost. Video Pre-Production Tips.

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Two reasons to invest in online business video production

Biznology

So if the decision-makers that your marketing is trying to attract and your sales teams are trying to reach and build trust with during the sales cycle are NOT busy, then they will have time to read all of your PDFs, white papers, and website.

10 Easy Ways to Make Your Commute More Productive

Hubspot

But there''s good news for those of you who wish you could spend that time more productively. Check out this roundup of 10 free mobile apps that''ll make your commute more productive. Looking for other productivity tips? Read up on the science of productivity here.).

3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah

Hubspot

Successful founders are productive. I'm not sure if they're successful because they’re productive, or if they forced themselves to become productive because they wanted to be successful. Below are the three productivity tips he uses to get stuff done.

Build a Model, Debate, Adjust, Debate, Adjust…

Salesfusion

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"].

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Are You Building a Company or Just Laying “Marketing Brick”?

ViewPoint

He answered: "I am helping to build a great cathedral.". Are you laying marketing brick at $30-60 bucks an hour or building a business you can be proud of? I learned that building something of value meant contributing to the company’s success in a measurable manner.

How To: Build loyalty through customer engagement

Kaon

Connecting with customers is no longer about the product, nor is it sufficient to rely on a sales relationship or the company’s marketing communications and messaging. This emotion builds a visceral connection to the experience.

How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Productivity is one of those things that's too general to master quickly. All of those goals fall under the "productivity" umbrella. Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals.

18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. 18 Foolproof Product Launch Tips. Chat with them about their product philosophy.

4 Tactical Ways Salespeople Can Build Trust with Video

Vidyard

Without that, prospects can’t be sure that a salesman won’t mislead them about the product, embarrass them in front of their boss, or take the money and run. Send them recordings of yourself explaining the product and suggesting places that they research.

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How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. The New Management Foundation for Link Building.

Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The perfect presenter will give your webinar credibility and build an intellectual connection with your audience, making your company look good by association. If so, here are some must-dos to build trust and authority, and ultimately guide leads into your sales pipeline.