Rethink Marketing podcast: Build Key Relationships with this B2B Podcast Strategy

Act-On

In this Rethink Marketing podcast, learn how a B2B podcast can be a great way for building relationships with key people in your industry. Brand Marketing Content Marketing Marketing Strategy Podcast

The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

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Successful Podcasts' Share Seven Qualities

ViewPoint

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts Reach Weekend Listeners with Work-Related Content.

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

Rethink Marketing podcast: Building Your Twitter Following

Act-On

Sharon Hurley Hall outlines how to leverage building your Twitter following for lead generation. Can your business make money via Twitter? Social Media Marketing

How to Build Your Podcast Audience Mega Fast

Marketing Insider Group

Podcasts are finally getting the credit they deserve. They’re a powerful content marketing medium because they offer marketers the ability to build an active following from an already engaged audience. The post How to Build Your Podcast Audience Mega Fast appeared first on Marketing Insider Group. Also, while they may not be a new concept in content marketing, audio may be the next shift in content consumption if consumer technology continues […].

Will Podcasters Abandon Apple?

Contently

But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. Listening to a podcast soon became its own activity, different from listening to a song.

Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?

Act-On

Podcasts aren’t anything new; in fact, they got their start as “audioblogging” in the 1980s and took hold again in the 2000s with the inception of devices such as iPods. What’s more, podcast listening grew by 23 percent between 2015 and 2016. 1 spot on the iTunes top podcast chart.

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

In this episode of the Rethink Podcast, we interview Mike Arnesen, the CEO of Upbuild, a Portland-based digital agency. In the interview, we discuss AMP, responsive design, voice search, and link building. Link Building. I would say no company should be outsourcing link building anymore. To get the full measure, listen to the podcast. Link Building. NATHAN : What does link building look like today? MIKE : Link building is still very important.

SearchChat Podcast: Personalization–Meeting Customers in the Moment

Biznology

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. 1:50 Ad agencies are building analytics platforms. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. The post SearchChat Podcast: Personalization–Meeting Customers in the Moment appeared first on Biznology. Personalization: why do it? No, this isn’t a suggestion that you shouldn’t.

[Podcast] 3 Tips For Building The Best Demand Generation Engine

Televerde

Get a deeper insight on how to build out ideal customer profiles and how to refine your marketing focus based on seasonal and quarterly trends. The post [Podcast] 3 Tips For Building The Best Demand Generation Engine appeared first on Televerde.

Manny Kostas, Symantec CMO: How to Build a More Holistic Marketing System [Podcast]

Crimson Marketing

The post Manny Kostas, Symantec CMO: How to Build a More Holistic Marketing System [Podcast] appeared first on. Corporate Marketing Podcasts

Rethink Podcast Episode #7 – Unlimited Vacation to Post Employee Engagement

Act-On

And that although HR might be an architect of culture, they might set out the plans, they might set out the building blocks of culture, like having a vision and a mission and core values and making sure those things are getting done, that really the structure of a culture is built by everybody in the company. To get the full measure, listen to the podcast. Our mission is to help our clients thrive through building great work places. Today’s guest is Nathan Christensen.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity.

10 Best Marketing Podcasts to Help You Grow Your Business

Single Grain

That is why podcasts are such an awesome way of learning: You can listen to a podcast when you are commuting, exercising or even at your desk while doing mundane tasks, all while absorbing a wealth of information to help you run and grow your brand. Why I Decided to Start Podcasting.

Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%).

Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]

Crimson Marketing

In this podcast, Marge shares how Informatica uses a content marketing system to develop a sales pipeline and the technical metrics the company uses to measure demand generation success. Demand Generation Podcasts

Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast]

Crimson Marketing

The post Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast] appeared first on. Digital Marketing Podcasts

Rethink Podcast #9 – 6 Entrepreneurship Lessons from a Portland Realtor

Act-On

So, for this episode of the Rethink Podcast, we interviewed Tracey Hicks, a Portland, Ore., And she’s learning from mistakes, such as dumping an unengaged acquired email list, and instead building a better one from scratch. Another key to being a successful entrepreneur is building a great team. Podcast entrepreneur podcast rethink marketing podcast

Video for B2B Marketing [Podcast]

Oktopost

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. How can you build a video marketing program?

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

According to a report from Podcast Insights , there are more than 750,000 active podcasts and counting. If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. Podcast Promos

Designing a Podcast for Audio SEO, According to HubSpot's Podcast Expert

Hubspot

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast

Act-On

In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle.

Rethink Marketing podcast: Creating a Successful Channel Partner Strategy

Act-On

In this Rethink Marketing podcast recap, Nick Jordan from Logic Inbound outlines what you need to build a successful channel partner strategy. Demand & Lead Generation Marketing Strategy

Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]

Crimson Marketing

In this episode of Moneyball for Marketing, we delve into what Paul calls an “audience first strategy” where the role of Big Data is to help build buyer profiles and then personalize product marketing across all of the various marketing channels through which those buyers interact with your brand.

Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]

Crimson Marketing

The post Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast] appeared first on. Marketing Technology Podcasts It takes just four hours from its inception on Twitter for a search topic to spike on Google trends.

Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing

Act-On

In this Episode #6 of the Rethink Podcast, Act-On’s Adam Mertz, senior director of product marketing, talks with ListenLoop’s Rodrigo Fuentes about account-based marketing. To get the full measure, listen to the podcast. It’s a pleasure to be on the podcast. This has been a great podcast. Podcast ABM account based marketing podcast rethink marketing rethink marketing podcast

The Best B2B Podcasts for Digital Marketers

LeadCrunch

Podcasting is a massive hit in the B2B arena. Not only do these podcast hosts share detailed tips and tricks you can use right now, but they also give you B2B marketing insights from some of the biggest influencers and thought leaders in the world of B2B. Our Top 5 B2B Podcasts List.

SearchChat Podcast: Making Companies More Human with guest Mark Schaefer

Biznology

In this week’s episode of SearchChat, we interview Mark Schaefer, co-host of Marketing Companion Podcast, on what it means to make companies more human. Spotify Stitcher Radio Google Play Apple Podcasts.

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent.

Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)

Act-On

In this episode of the Rethink Podcast, we interview Rob Wiltbank, the CEO of Galois. In reality, if you build a system that works only as intended, it is safe, it is reliable, and it’s secure.”. Podcast podcast rethink rethink marketing rethink podcastWhen marketers consider the Internet of Things, they’re likely to see a ton of opportunities (and the cash rewards those may bring).

Rethink Podcast #13: What It Means To Become An Advocate Marketer

Act-On

In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. To get the full measure, listen to the podcast. And that’s what I get from social networks as a sales professional, because social selling is about using these networks to do research on your buyers, to be relevant to your buyers, to build relationships with your buyers. Podcast advocate marketer podcast

15 Podcast Tools to Take Your Show from Good to Great in 2019

Hubspot

Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Podcast Recording Equipment. Podcast Editing Software.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

3 Ways a Podcast Improves Customer Engagement

Martech Advisor

Rachel Downey, Co-founder, and President, Share Your Genius, in this article talk about marketers can use podcast as a tool to increase customer engagement and the overall customer experience. 1: Podcasts Deliver Better Brand Metrics. 2: Podcasts Increase Memory Encoding.

18 Quotes About Podcasting for Business Professionals

Zoominfo

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Podcasting is great.

How to Build Your Email List with Instagram Giveaways

SendX

Businesses achieve this by being active on the platform, with the goal of building an Instagram profile page that has tons of followers. It can take even popular brands years to develop a large following on Instagram, especially if you are trying to build a targeted audience on Instagram.

List 195

Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast]

Crimson Marketing

In this Moneyball for Marketing podcast, Marie Hattar, CMO of security technology leader Check Point Software Technologies, addresses this balance. Marie shows how this builds synergy and eliminates finger pointing. Corporate Marketing Podcasts

5 Bases You Should Cover to Produce an Influential B2B Podcast

SmartBug Media

You’re ready to add a podcast to your marketing mix. You understand the weight a podcast can carry for your place in the industry. But before that happens, you need to make sure you have everything set up to podcast well. Podcast name. Find Podcast Equipment.

Podcasting 101

Outbrain

Running a podcast is a great way to promote your brand. Before you start your own podcast, make sure to follow these six steps: Create Your Concept. If you’re thinking about starting a podcast, you’re in good company. Podcasts cover every subject under the sun!