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The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. It’s little wonder that link building has been a crucial element of SEO ever since. Why is link building valuable for SEO?

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Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. The days when people used to do guest blogging on irrelevant sites that were built solely for search engines are over. SEO will become more integrated with PR.

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How to Explain Domain Authority to a Non-SEO

Moz

Search ranking factors. Someone searches. They type something into a search engine. They see search results. Why do they see these search results instead of something else? There are two main search ranking factors, in the end two reasons why any web page ranks or doesn't rank for any phrase.

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. What About NoFollow?

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5-Step Process For Finding Your Perfect Content Marketing Partners

Convince & Convert

You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost. It’s a partnership that will expose your name and brand to their audience and the other way around, building your collective authority as experts in your chosen fields.

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Capitalizing on Google’s Algorithm Adjustments for AI-Generated Content

FunnelEnvy

In the early days of the internet, Google won the search engine wars against companies like AltaVista by developing more sophisticated algorithms rather than solely focusing on keyword matching. For example, Google’s PageRank algorithm incorporated authority, relevance, and keywords. In the AI era, they will do the same.

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How to Spot a Link Scheme (and Get Away Fast)

seo.co

Link building is a practical necessity if you want to increase your rankings in search engines. Search algorithms evaluate the trustworthiness of your site based in part on the number and quality of links pointing to it. A natural link building strategy should include links from a variety of sources.

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