Marketing Insider Group

MAY 30, 2023

In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set Clear Goals Goal setting is an important practice for measuring marketing success as it provides a clear roadmap to achieving desired outcomes. Make sure your goals are measurable. Set specific marketing goals.

Work Management 296

Work Management Marketing Management Budget Programs Allocation 296

Act-On

NOVEMBER 15, 2023

Enabling sales: How to build an effective program Building any new strategy starts with goals. As you build your program, consider these five key areas. As you build your program, consider these five key areas. Having a plan to measure your success is a crucial sales enablement best practice.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. Important areas to focus on: Relationships and Visibility – Identify who directly impacts the social team via business decisions and build relationships with these key stakeholders.

Social Media 135

Social Media ROI Media Cross-Selling 135

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. The ultimate goal is to build customer relationships, establish trust, and drive revenue.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Marketing Insider Group

JANUARY 9, 2023

How is it measured? It takes 42% of companies more than 3 months to see a significant increase in their score after implementing link-building practices. Optimizing your website’s domain authority is as easy as understanding, measuring and taking simple steps to improve. How To Build Your Domain Authority.

Domain 340

Domain Lead Scoring Lead Ranking SERP 340

Marketing Insider Group

AUGUST 21, 2023

Access to GA4 Audience Builder in Google Ads In the coming weeks, you’ll be able to build audiences directly in GA4. You’ve probably spent a ton of time and resources building an audience in GA4 that perfectly matches your target demographic. On-Device Conversion Measurement Nowadays, privacy is a top concern for users.

Features 226

Features Work Management Privacy Marketing Management 226

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Work Management 80

Work Management Intent Data Buyer Intent Marketing Management 80

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Content Marketing is the about building measurable business growth. Building the business case for content marketing is often a tricky proposition. We are all tuning out advertising.

ROI 325

ROI Content Marketing Digital Asset Management Business 325

ScanmarQED

MAY 19, 2021

By taking the marketing measurement process in-house and leveraging today’s modern measurement platforms, organizations can take control of their data, reduce costs, save time, and get a better understanding of their results. Join our webinar and learn more about marketing measurement and the benefits of bringing it in-house !

Webinar Metrics 52

Webinar Metrics Trends Privacy Ad Building 52

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. Utilizing SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) can provide clarity and direction.

Social Networks 186

Social Networks Business Work Management Social Media 186

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

NOVEMBER 23, 2023

How do you get it right, measure it, improve it? We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. Then you have to build a content marketing destination that is best structured to answer those questions. The answer is fear.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. In fact, mid-size and smaller businesses often have an advantage when it comes to building and nurturing close relationships with customers. The published research has compared customer-centricity laggards to their counterparts.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Thinkers360

MARCH 31, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Marketri

APRIL 18, 2024

For companies starting from scratch without these foundational elements, it will take patience and persistence before measurable results in terms of leads and new opportunities start to materialize. There are no shortcuts when building an impactful marketing program. While some early wins may occur, the full impact builds up gradually.

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Top Rank Marketing

JANUARY 22, 2024

The good news is that we marketers have more tools than ever to measure our success. How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Thinkers360

MARCH 22, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Content marketing is no exception.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Only B2B

APRIL 17, 2024

Appointment setters can answer basic questions, address pain points, and build rapport, keeping prospects engaged throughout the sales cycle. Focus on Closing: Imagine your sales team spending less time scheduling meetings and more time crafting compelling presentations and building relationships with qualified leads.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

SmartBrief - Marketing

MARCH 7, 2024

Additionally, build in “share” buttons on web pages that allow for quick forwarding to other channels. Given its private nature, most marketers say they’re not fully confident in accurately measuring the conversations taking place in these channels. Use links to your advantage. Leverage referral programs through influencer marketing.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Top Rank Marketing

MARCH 25, 2024

In B2B, marketing goals are often more granular and incremental compared to simply generating an instant sale, so measurement is nuanced. Organic SEO content plays a powerful role in brand building, serving as perpetual magnets to attract visitors from the 95% out-market audience. Build topical authority to establish your expertise.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

Tiecas

APRIL 5, 2024

Bottom line— A documented industrial marketing strategy provides clarity, alignment, and measurable results. Accountability & Measurability Prove ROI: Clearly defined KPIs make it easy to justify marketing investment in manufacturing/industrial contexts. Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Salesforce Marketing Cloud

APRIL 10, 2024

Digital sovereignty, or how companies manage their digital data and infrastructure, is the bedrock for building back this trust. Companies that uphold strong digital sovereignty set themselves apart for building strong customer trust. Enter: digital sovereignty. Salesforce has always been committed to digital sovereignty.

Privacy 59

Privacy Allocation Ethics API 59

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Oktopost

JANUARY 8, 2024

Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost. Explore Our Recommended Dashboards Don’t know where to start when it comes to measuring the impact of social on your organization? No problem!

Opt-out 125

Opt-out Curation Opt-in Social Media 125

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. More concerning than this measurement obsession are the behaviors it has spawned. In your inbox.

Lead Gen 139

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 139

Martech

APRIL 4, 2024

Building on video. LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Measurement. Image: LinkedIn.

Linkedin 69

Linkedin Paid Search Agency Ads Campaigns 69

Thinkers360

MARCH 8, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Join us today !

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

Martech

MARCH 11, 2024

These alternatives aim to balance user privacy with the need for personalized advertising and measurement. Navigating measurement and attribution without third-party cookies Accurate measurement and attribution have always been complex undertakings, and the phase-out of third-party cookies adds complexity. Get MarTech!

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

ClickZ

JUNE 21, 2023

This means they were not effective in building brand awareness or generating a return on investment. How do you sell the need for brand building and creativity to budget holders? This common mistake leads to underinvestment in brand building, which is harder to measure and understand.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Martech

MARCH 21, 2024

Your goals should be measurable and directly tied to your company’s key business objectives. ROI measurement. Building a resilient infrastructure capable of evolving with market dynamics and customer expectations. This sets the course for your entire AI-driven strategy. Determine your benchmarks for ROI.

Marketing AI 108

Marketing AI Contingency Planning Work Management Digital Transformation 108

Thinkers360

MARCH 8, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Join us today ! Pinter Score: 32.79

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Martech

FEBRUARY 21, 2024

The retention stage aims to build strong relationships with our customers and provide them with ongoing value and support. The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure.

Marketing AI 95

Marketing AI Optimization Allocation Customer Satisfaction 95

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Campaign optimization then becomes so much easier due to the measurable outcomes. Measuring email marketing success includes the following. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Thinkers360

APRIL 7, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Join us today ! Westover, PhD Score: 37.16

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92