build work Manticore Related Topics 
Customer Experience Matrix
MARCH 3, 2009
Build a campaign as a list of stages. Users can build a simple campaign by defining a linear sequence of stages. As discussed in last Friday's post , I see this is one of two truly key features for making simple campaigns easy to build. But embedding the rules gives a much cleaner, simpler view of the campaign flow.
Customer Experience Matrix
FEBRUARY 26, 2009
I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows. (To As a reminder, I'm planning to build two usability scores, one for simple marketing programs and one for complex marketing programs.)
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality.
Customer Experience Matrix
MARCH 2, 2009
Lacking the resources for a detailed user survey or hands-on scenario testing, I chose to build a checklist of functions that I believe correlate with usability. In working through the checklist items themselves, I quickly realized that some items apply to usability for both simple and complex campaigns.
Customer Experience Matrix
FEBRUARY 13, 2009
But it just doesn’t work that way. Of course, this means you have to know what those details are, which in turn requires still more preliminary work. The good news here is you’ll need to lay out those programs anyway once you start using the system, so this is just a matter of time-shifting the work rather than adding it.
Customer Experience Matrix
JULY 3, 2008
My basic objection was that the hardest part of building a business intelligence system is integrating the source data, and being on-demand doesn’t make that any easier. The company’s long-term strategy is to expose its platform so that other people can build their own applications with it. There may be a quiz.)
Online Marketing Institute
JULY 31, 2009
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. They actually have their sales and marketing orgs aligned and working together.
Expert insights. Personalized for you.
120 
Let's personalize your content