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How to Build Customer Loyalty with Content Marketing


The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. Ever wondered how to build customer loyalty with content marketing?

How to Use Content Marketing for Customer Retention

Marketing Insider Group

Focus on building value for customers over driving sales. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. The Power of Customer Retention Marketing.


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Creative B2B Marketing Ideas for Small Business Success


When the budget is limited & the marketers have lots of plans on their platter, they need to develop small business marketing plans that will not only set them apart from other businesses but will also help them develop a competitive benchmarking strategy, strong enough to thrive & stand out in the marketplace. The content should abide by the principles of E-A-T (Expertise, Authoritativeness & Trustworthiness). Customer loyalty programs also yield beneficial referrals.

How Retention Marketing Paves the Way to Business Growth


Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM).


How Brand Advertising is Beneficial for B2B Marketers


Smart brand advertising is a result of sere creativity, storytelling & long-term brand building. The growth of sales is directly proportional to building successful customer relationships & customer loyalty, of which, building long-term brand awareness is an integral component.


10 Powerful Ways to Scale-up your Email Marketing During Coronavirus


The resiliency model of businesses across the globe was disrupted due to the outbreak of the coronavirus crisis. All spheres of marketing landscape were impacted, and email marketing was no different.


Three Ways to Optimize Your Email Marketing Campaigns


Email marketing is amongst the most effective and impactful messaging channels and running email marketing campaigns is a worthwhile endeavor for marketers to send hyper-personalized content to their prospects and customers, build brand credibility and recognition and boost sales.


4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors


Transcending your inbound lead generation tactics involves working on every aspect of digital marketing, ranging from personalization to campaign designing, & execution, and finally converting the prospecting opportunities into sales. Think about the out-of-box Solutions.

How B2B Marketers can stay close to their Customers


B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers.

How to Scale Up Personalization to Streamline B2B Sales Cycle


The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. The better understanding you will have of your customers & of your target-niche, the easier it becomes for you to target & convert the prospects into customers.

11 Proven Ways to Use Event Marketing for Lead Generation


According to a study published on , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. According to a study by Salesforce , only 20% of the salespeople follow their leads generated from events.

Why Content Distribution is the Perfect Marketing Strategy


The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is the starting step of your content marketing strategy. Just publishing pieces of content isn’t enough.

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019


As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. Moreover, if you are a start-up, it’s understandable that you have numerous questions about the best marketing practices; particularly at a time when Artificial Intelligence (AI) & Machine Learning have revolutionized the realm of B2B marketing. Builds grander customer loyalty.