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Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. What Are Long-Tail Keywords? Some examples of long-tail keywords are: White Adidas shoes with green stripes.

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for.

Long Tail 122
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12 Reasons Your SEO Strategy Is Failing

Single Grain

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. If you aren’t addressing your users’ burning questions, don’t expect Google to show your page in the SERPs. Long-Tail Keywords Only. This has been outdated for a long time now. Building Poor Links. NOW UPDATED!

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The progression of anchor text

Biznology

As Google continues to update its search algorithm to create the most accurate SERPs possible, it is equally important that you update your anchor text strategy to ensure your site shows up in those SERPs. As mentioned above, it is important to utilize the correct anchor text strategy for your links. In some regards, the anchor text you use is just as significant to your link as the site it is published on. Biznology.com) and partial-match or long-tailed anchor text.

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Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

Competitor analysis helps to: Figure out the exact strategy used by your competitors to rank on the first spot in the SERPs so that you are able to devise a strategy that is 10x better than your competitor. Find new link opportunities, which in turn increases the chances of ranking high in the search results. Analyze the content that’s ranking in the first position of the SERPs. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

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The importance of accurate keyword difficulty scores

ClickZ

KD scores are useful in building SEO strategies, filtering out ineffective keywords. Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). SERP analysis.

Keyword 141
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Internal Links: How to Build Internal, On-Site Backlinks for SEO

seo.co

Internal links represent some of the lowest hanging fruit in your SEO arsenal. Links are a big part of search engine optimization (SEO). Google determines the credibility of a website in part based on the quality and quantity of links pointing to it. How Internal Links Work.

Sites 89
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How to Rank on Page 1 of Google for Thousands of Keywords

Single Grain

There are three important aspects that go into a power page: Length : Power pages take long-form to the extreme. Navigation : Power pages should be easy to navigate, with content broken into chapters, a table of contents with anchor links, or just an easy-to-scan layout with headers and plenty of visual assets. You want those people to link to and share your page, helping to boost your backlinks and reach. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Keyword 97
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How to Control Page 1 of Google, Not Just Rank on Page 1

Single Grain

” in a way that makes Google’s algorithm happy, then you might land the spot at the top where your answer appears before the links to other results: Here's how to do this. First, focus on long-tail keywords. An added bonus of occupying the featured snippet is that your link will also appear in the list of search results on that page, giving you two of the top spots on page one. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Google 99
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Now that You’ve Hired an SEO Company, What Should You Expect from Them?

Single Grain

If you come to your first SEO agency meeting with these questions, you'll be positioned to better understand exactly what they can and can't do for you: How long have you been in service? What specifically can you help my company with (link profile, web analytics, etc.)? How many of the suggested keywords are long-tail ? Why You Should Use Long-Tail Keywords in Your SEO Campaign. Navigation and internal linking should be optimized. 5) Link Audit.

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100 SEO Statistics That’ll Help You Dominate Search Rankings in 2023

Single Grain

Just 0.78% of people click on page 2 of Google’s SERPs. ( Ranking your website on Google for high search volume keywords without links is nearly impossible. Most search engine optimizers spend anywhere from 0% to 10% of their SEO budget on link building.

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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. This is called a link-building strategy.

SEO 127
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11 SEO Myths That Will Damage Your Rankings in 2022

Brightedge

Have you ever typed a simple question into a search engine—something like “How long does it take to bake a potato?”—only Sometimes, publishing long-form content is the best way of catering to searcher intent. Long-tail Keywords Are Phrases of More Than Three Words.

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Keyword Research: 7 Steps for Finding the Best Target SEO Keywords

seo.co

Consider the the SERP result for “SEO”: Is it any wonder why you might be having difficulty ranking for a particular phrase? Link building services. Long-tail keywords are extended phrase search queries, such as “what is the best roofing company in Wyoming?”

Keyword 82
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The Most Effective Guide to Keyword Research

Marketing Insider Group

Headlines are what people use to decide whether or not to click through to your content from search engine results pages (SERPs). Competitors – What brands do you compete with for customers and space on SERPs? This ensures your entire title appears on SERPs.

Keyword 309
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How to Get Better SEO Results: The Complete Guide

Marketing Insider Group

Almost every online experience is starting with search, and if you can’t get a spot-on page one of your target SERPs, you’re pretty much invisible to your audience. More than a quarter of search engine users click on the first SERP result, and almost none click through past page one.

SEO 292
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40 (of the) Top SEO Guides, Tips and Resources of 2010 (So Far)

Webbiquity

Catherine Juon details five considerations to keep in mind when building a new site, such as keeping your design simple and writing “findable&# content. Extensive list of common SEO mistakes made in strategy, market research, keyword research, content development, URLs, link building, coding and more. If you spend any time on SEO, you’re aware that even though Twitter uses insidious nofollow links it nevertheless impacts search results.

Resources 189
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The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Anchor text is the hyperlinked text that allows you to internally link to content within a website. These paths could result in a couple different URLs: [link]. link].

Media 83
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Top trending SEO outcomes in 2023 to expect

Valasys

For example, if a new type of content or a new approach to link building emerges as an effective strategy for SEO, businesses that are quick to adopt it may be able to outrank their competitors and capture more organic traffic.

Trends 52
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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. Dwell Time : How long a user spends on your site.

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SaaS SEO: The #1 Guide to Growing Your SaaS Business in 2023

accelerate agency

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). Link profile – The makeup of the links to and from your content. Which sites and domains link to you? Where do your external links lead?

Agency 87
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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

Template #3 – Monthly Link Building Report from Agency Analytics. Template #7 – The Keyword Ranking Summary Report from Link Assistant. Template #11 – Link-Building Progress Report from Linkody. Free report link: Monthly SEO Report Template from Backlinko.

Report 145
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SEO Strategy for Startups: How to Win in 2021

Single Grain

In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. 7) Find Long-tail Keywords to Rank For. 9) Build Backlinks and Get Influencer Amplification. Broken links. SERP Analysis (can you even rank?).

Startup 114
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What Is Organic Traffic and How Does It Work?

seo.co

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Referral traffic, generated by people clicking links on offsite sources that lead them to your site. These pages also serve as material that can rank in SERPs.

Traffic 80
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International SEO: How to Rank for Foreign Location & Language Specific Searches

seo.co

Google (and even competing sites) run different algorithms with less complexity in foreign jurisdictions, so ranking factors aren’t as extensive and site vesting is often not as long. Research shows that the CTA for long-tail keywords is 3% to 5% higher than other searches.

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What is the Impact of SEO on Brand Awareness and How to Measure it?

Rock Content

Did you know, for example, that 70% of consumers look for well-known retailers to decide which links they will click on when searching for products on the internet? And when the content ranks on top of Google SERP, it gains visibility to reach more people.

Content 77
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The Best Way to Track Your Keyword Rankings in 2020

Single Grain

Appearing high in the SERPs generally demonstrates that a brand is well-established and authoritative and helps put you head and shoulders over the competition. Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. If you like it, link to it.

Keyword 52
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Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

When your site ranks in the search engine results pages (SERPS) for certain keywords and phrases, you’ll drive targeted traffic to your website from users who click on your links. Although, content marketing, when used for link building, is actually part of ranking high in the SERPs.

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How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. These short-tail keywords are simply too competitive to rank highly for on Google if you're just starting to optimize your website for search. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

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7 Advanced SEO Hacks for Your To-Do List in 2020

Single Grain

These strategies will give you a distinct competitive edge and can help you get that much sought-after boost in the SERPs. Adding an FAQ schema takes this strategy a step further, because it pulls part of your FAQ page off your site and highlights it in the SERPs.

List 138
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What is ChatGPT? Benefits and Limitations For SEO You Should Know

Huptech Web

We also tried our hands on long-tail keywords. Also, check the output we received when we asked ChatGPT to provide inputs on link-building opportunities: That was an amazing experience, and we hope you’re amazed too! Table Of Contents Introduction What is ChatGPT?

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Google Sitelinks: How to Acquire Google Sitelinks [9 Steps]

seo.co

Most webmasters believe that sitelinks are a reputation enhancer while also allowing a webpage to control greater real estate in SERPs. In this post, we’ll discuss best practices for Google Sitelinks and how to acquire them for maximum SERP exposure!

Google 93
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Everything You Need to Know to Dominate Local Search

Hubspot

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Target long-tail keyword variations.

Hubspot 68
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Rank For Lawyer SEO Terms Relevant To Your Firm

Brightedge

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Read time: 7 min How should law firms do SEO?

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The Ultimate SEO Audit: Find and Fix the Issues That Are Tanking Your Traffic

Optinmonster

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. There’s a full toolkit of on-page SEO optimization tools, schema markup, search appearance settings, link assistant, and more. link].

Traffic 102
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Link Insertions: How to Guide + Best Practices for Link Insertions

seo.co

Understanding how to properly insert links into content, the validity of said links, and how links impact your ranking is critically important. There are generally two types of links that are inserted into content: internal links and external links.

Insert 75
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12 Key SEO Trends That Every Content Marketer Needs to Know

Single Grain

Long-Form Content. Brand SERP Optimization. Internal and External Links. Use long-tail keywords to answer common audience questions. Build a solid online reputation by getting customers to add positive reviews and testimonials. . 6) Long-Form Content.

Trends 138
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Best WordPress SEO Agency: Top 8 Choices for 2022

Single Grain

WordPress has SEO-friendly themes, but it also is very codebase-heavy (the collection of source code used to build the system) and uses a lot of plugins that affect page load times and the security of your site. Link building. Link building. Backlink building.

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The Do’s and Don’ts of Writing Content for SEO

ClearVoice

Some may need long-tail content, while others thrive on short-tail. Remember, SEO takes a long time and there are no quick wins. When done correctly, SEO builds a strong foundation for a highly-trafficked website, but it only serves as a piece of the puzzle,” Boese says.

Writing 111
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8 Ways to Use External Links to Improve Your SEO

Single Grain

External links are the bane of every honest webmaster who's trying to make a living online. Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. What Are Outbound Links? 1) Link Out to Small-Time Bloggers.

Link 140