The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. You can build those considerations into your journey from the beginning. Were you at the Marketo Summit? Where was I, you ask?

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Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. It’s widespread and businesses are aware that they haven’t yet figured out their lead management challenges.”

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Lead Management Enterprise Management Customer Surveys Work Management 40

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. It’s widespread and businesses are aware that they haven’t yet figured out their lead management challenges.”

Lead Management 40

Lead Management Enterprise Management Customer Surveys Work Management 40

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. It’s widespread and businesses are aware that they haven’t yet figured out their lead management challenges.”

Lead Management 40

Lead Management Enterprise Management Customer Surveys Work Management 40

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. It’s widespread and businesses are aware that they haven’t yet figured out their lead management challenges.”

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Lead Management Enterprise Management Customer Surveys Work Management 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Jay Famico. Co-Founder and Editor.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

SalesIntel

DECEMBER 6, 2023

These tools can also help sales teams prioritize leads and streamline communication with prospects and customers, leading to more effective and efficient sales efforts. Additionally, sales tools can provide a more professional and organized approach to the sales process, which can help build and maintain strong customer relationships.

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Marketing Automation Services B2B Sales Enterprise Management Work Management 97

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Lead Liaison

DECEMBER 30, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Build customer loyalty and show employee appreciation with Lead Liaison’s easy to use, automated gift card award platform. Games have been updated to launch in optional “no lead capture” mode.

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Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles 62

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Jay Famico. Co-Founder and Editor.

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De-duplication Lead Ranking Lead Management Work Management 40

The Point

SEPTEMBER 17, 2014

Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative. Our job was to build on that foundation and identify opportunities for improvement. Spear is a Marketo agency partner.) “A

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Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Adobe Experience Cloud Blog

APRIL 12, 2013

by Dayna Rothman Lead management is the ability to capture, respond, and manage incoming leads. When spending so much time and money on creating the perfect campaign, you want to make sure you have numerous best practices in place to manage your leads throughout the entire lifecycle. So how do you do it?

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Lead Management Lead Scoring Lead Ranking Work Management 48

Adobe Experience Cloud Blog

NOVEMBER 18, 2011

It is not enough for a company to want to increase leads. In other words, businesses need a lead management strategy that kicks arse! At its most basic level, lead management is a game with winners and losers. How to Make Sure Your Lead Management Strategy is Kick Arse!

Work Management 48

Work Management Lead Management Marketing Management Lead Scoring 48

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.” Email marketing falls under the umbrella of marketing automation.

Marketing Automation Services 107

Marketing Automation Services Marketing Automation Enterprise Management Automation 107

The Point

FEBRUARY 18, 2020

The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

SmarkLabs

JUNE 12, 2023

Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows. Pardot : A Salesforce product, Pardot provides a B2B marketing automation tool excellent in lead management and ROI reporting.

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Marketing Automation Services Marketing Automation Automation Work Management 52

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! Lori proceeds to discuss a variety of stats from various Forrester research reports that define how marketers are currently spending their time and dollars: 22% of B2B marketing budgets are allocated to lead management. We are trending in San Francisco.

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Marketo Allocation Enterprise Management Forrester 48

Adobe Experience Cloud Blog

AUGUST 31, 2011

One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. Another innovative way we use Marketo for events is by seamlessly integrating it with online webinar providers like WebEx.

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Marketo Marketing Management Event Marketing Software 48

Adobe Experience Cloud Blog

APRIL 11, 2017

Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on.

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Intent Data Intent Email Marketing Social Marketing 129

LeanData

JULY 25, 2017

SUNNYVALE, Calif. , July 25, 2017 /PRNewswire/ — LeanData , the leader in lead management, is announcing the addition of three senior-level executives as the innovative startup takes advantage of growing momentum and prepares for the next stage of its rapid expansion. Learn more at leandatainc.com.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

LeanData

JULY 25, 2017

SUNNYVALE, Calif. , July 25, 2017 /PRNewswire/ — LeanData , the leader in lead management, is announcing the addition of three senior-level executives as the innovative startup takes advantage of growing momentum and prepares for the next stage of its rapid expansion. Learn more at leandatainc.com.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. However, lead generation tools can take many forms, which include the following: Inbound lead generation tools. Optimizely.

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Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Adobe Experience Cloud Blog

APRIL 8, 2019

But successfully qualifying leads for sales means having three key fundamentals in place: 1. A solid definition of “lead”. What’s a lead? At Marketo, we define a lead as any “qualified prospect that is starting to exhibit buying behavior.” A chance to transform lead qualification. First things first.

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Sales Qualified Leads Budget Programs Lead Scoring Lead Ranking 134

The Point

AUGUST 1, 2013

Multiple campaigns assigning lead scores. Depending on the marketing automation platform you use, there are usually two ways to assign lead scores. One elegant solution is to use a system of expiration dates and deduct points over time, something I discussed in more detail in this earlier post. Watch this space for Part 2, coming soon.

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Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

KoMarketing Associates

APRIL 25, 2013

Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Do you get plenty of search engine traffic already? Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 funnelholic : 52% of b2b marketers say lead generation is their biggest challenge. of leads generated are sales ready – 17.5% build a lead mgmt platform. virtual event.

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Lead Management Work Management Marketing Management Lead Scoring 48

Heinz Marketing

SEPTEMBER 9, 2021

Marketo Engage. Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. Marketo can collect a wide variety of data, which is a significant advantage over its competitors .

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

Adobe Experience Cloud Blog

MARCH 3, 2009

I think one mistake many marketers make is to think of their lead management requirements too narrowly — and to be honest, quite a few demand generation vendors make this mistake as well. However, achieving the full benefit of lead management requires much more than just nurturing and scoring. Build prospect profiles.

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Lead Ranking Lead Scoring Lead Nurturing Marketing Management 48

Webbiquity

JULY 12, 2016

1) Marketo. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Marketing automation tool combining email marketing, lead management, and reporting with sales alignment. 2) HubSpot.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. All-hands discovery session yields important insights, priorities.

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Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Outgrow

APRIL 19, 2021

to your favorite online tools such as Google Docs, MailChimp, Marketo, Hubspot, Salesforce, Shopify, FB Lead Ads, and many more. . For example, you might want to set up an email campaign for the leads you get from your Outgrow calculators or quizzes using MailChimp. Helps manage better and save time .

Outgrow 52

Outgrow Marketing Automation Services Work Management Marketing Management 52

ViewPoint

OCTOBER 15, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Phil Fernandez of Marketo. It’s a powerful way to build community and gain mindshare.' SLMA Radio - Since 2010. Bill Godfrey of Aprimo.

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PointClear Marketo Internet Marketing Broadcasting 120

LeanData

AUGUST 12, 2020

We wanted to build a company that was customer centric at its core with products that solved their biggest pain points. A handful of early LeanData adopters, including Marketo and Palo Alto Networks, understood that by aligning sales and marketing around account-based motions, they could deliver a more personalized buying experience.

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Enterprise Management Work Management Marketing Management Case Studies 93

ANNUITAS

MAY 28, 2015

How to build alignment? At ANNUITAS we help marketing and sales align in what we call a Lead Management Framework℠ session. Over two days we work with our clients to define lead qualification stages, set scoring thresholds and define the age old question,“What is a lead?”. Technology is part of that.

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

Sprout Social

NOVEMBER 11, 2021

Build and support integrations in-house. Rather than relying on an unknown third-party developer who can disappear if something breaks or needs an update, building in-house integrations ensures our customers are always supported. Lead management & CRM. Q: How do you currently manage incoming leads from social media?

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Digital Asset Management Social Media Work Management Marketing Management 119

Customer Experience Matrix

FEBRUARY 4, 2014

What I hadn’t realized before is that at least a half dozen vendors had added or improved features to help marketers build content that attracts search engine hits on selected keywords or concepts. This may be because the previous mid-market leaders, Marketo and Pardot in particular, have been focusing more on enterprise sales.

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Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

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Marketo Marketing Automation Services Enterprise Management Marketing Management 119