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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” ” On the other hand, the job security is pretty good.

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B2B Influencer Marketing in 2022: Seven Key Lessons from New Research

Webbiquity

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. ” Which is a longer way of saying what was previously noted in this post : B2C influencer marketing is transactional while B2B influencer marketing is about building relationships.

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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

We decided to compile some of the most important thought leadership best practices from recent research and surveys. Thought leadership is a content marketing approach that spotlights expertise to build credibility. Thought leadership can span across almost any industry, and companies big and small. So, how do you do it right?

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Adobe Marketing Automation Updates 2023 | Research Brief

ANNUITAS

4,000 installs and nearly 1,000 high usage customers building engagement on the tool set, powering more than 5.3m It is also easier to now have multiple, separately trained models against key criteria like industries, or analyzing new business leads vs existing customers. conversations to date.

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5 Customer Research Methods No B2B Company Should Skip

Contently

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. If done correctly, the type of content helps build awareness and positions your brand as an industry expert. Here, you can highlight your thought leadership based on your industry expertise.

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Micro Moments: What They Are and Why They Matter in The Building Industry

Navigate the Channel

Here are a few examples of micro moments and how they specifically happen within the construction and building materials industries. In the building industry world, this might be instantaneous, like when a spring on a commercial garage door breaks and an auto body shop owner realizes they need a repair professional to come out.