How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. But you can build your own meaningful audience who cares about YOU.

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How to Build a Memorable Personal Brand on Twitter

Hubspot

We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. When it comes to those that have managed to scale their following and build a reputable brand on Twitter, there's a lot we can learn.

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Trending Sources

Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Don’t call them, they’ll call you.

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6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer

Vidyard

Recently, Hunter Madeley, Chief Sales Officer at HubSpot, sat down with our CEO, Michael Litt to discuss all things sales, SaaS, and video! This is to create initial credibility with a prospect, begin to build momentum by demonstrating the value that your product or service can provide, and ultimately ensure that trust is built across every interaction. Technology gives teams the opportunity to develop personalized relationships at scale.

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The 15 Best Special-Purpose SEO Tools

Webbiquity

Showcase reviews: RazorSocial (Technology), HubSpot, iMedia Connection, Perception System, MarketingLand, Cent Muruganandam, SmartBug Media, StoreYa Blog, Robbie Richards. A list of link-building opportunities based on what you’re looking for is generated for you.” HubSpot.

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HubSpot Releases Social Inbox and Reveals So Much More

Customer Experience Matrix

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

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3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah

Hubspot

This post originally appeared on HubSpot's Sales Blog. But the fact remains that even though successful founders only have 24 hours in a day, they can build quadricorns while the rest of us are doing … well, who knows what? (I’m To read more content like this, subscribe to Sales.

46

58 Best Marketing Tools to Build Your Strategy in 2017

Hubspot

While there are lots of automation tools out there for specific fields or verticals (for example, the HubSpot workflows tool for marketing automation ), there aren't many tools that allow you to automate the various different tools you use throughout all aspects of your life. HubSpot Academy.

55

How to Build a Productive Company Culture

Hubspot

Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. For example, an honest person: Values integrity. In your personal life, it may even be impossible.

47

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook.

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Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. I’ve spent a lot of time building a foundation for all of this, and I’ve started to see results in our SERPs.

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The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Over the last eight years, lots of things have changed in HubSpot''s marketing. Phase 0 (2006-2007): Building Our Opt-In Email List. The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy.

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The 17 Best Social Media Management Tools

Webbiquity

is a true relationship-building tool that takes Twitter from noisy to nurturing. Build better relationships by listening in on conversations happening around your industry, business or niche.” Identify influencers, collaborate as a team, and build actionable reports.

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8 Personalities to Look for When Assembling a Content Team

Hubspot

We’ve identified eight personalities that can strengthen your team. Check out more about these personalities below -- they’ll help bring your content strategy to fruition. 8 Personalities to Look for When Assembling a Content Team.

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9 Link Building Email Outreach Templates That Actually Work

Hubspot

Thanks for joining me here on the HubSpot Marketing Blog today. Whether you're just starting out with inbound link building or you're getting fatigued by nobody replying to your outreach emails, I wanted to help you out. What Is Link Building? Link Building Outreach Rules.

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3 Simple Strategies for Establishing Brand Personality

Brandpoint

If your brand were a person, would it be more like Steve Jobs or Steven Tyler? These questions seem silly but they are great for sparking a conversation about brand personality. Too often companies maintain a vanilla personality in order to appeal to the broadest audience possible.

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Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Here’s a real life example of one of HubSpot’s compounding blog posts. These posts are amazing assets to blogs because they just build more and more traffic to your site without you or your team needing to expend any further energy. An Analysis of HubSpot’s Compounding Posts.

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You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week.

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You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week.

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How To Build Landing Pages That Convert

ScribbleLive

Approximately 96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a positive experience and helping prospective customers find what they need. Build trust.

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31 business building benefits of Buyer Personas

grow - Practical Marketing Solutions

They are a tool that builds confidence in strategies to persuade buyers to choose you rather than a competitor or the status quo. To get you started on creating Buyer Personas for your brand, HubSpot offers a free template: Marketer’s Guide to Creating Buyer Personas.

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6 assumptions push marketing gets wrong

Biznology

Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO.

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7 Ways to Build Credibility When You're a New Leader

Hubspot

We asked a few people -- ranging from record executives to business school professors -- who have learned a thing or two about leadership, and came up with a list of ways that new leaders can build credibility. ( 7 Ways to Build Credibility When You're a New Leader.

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Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives

Hinge Marketing

Or are they privy to some magical personal branding strategy that the rest of us don’t know about? Our researchers interviewed over 1,000 Visible Experts and buyers of their services to figure out what was going on and exactly what they did to develop and market their personal brands. Instead, they developed their personal branding strategies the hard way, through trial and error. What Is a Personal Branding Strategy? The Benefits of a Strong Personal Brand.

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5 Strategies to Build Trust and Sell Through Email

Hubspot

1) Send from a consistent “from” name and a personal email address. The “from” name offers a valuable opportunity to build trust with your recipients. You can build trust in your brand while creating a more personal feeling by using both simultaneously.

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Five Steps to Implement a Championship Link Building Strategy

Webbiquity

Still, the reward for implementing a championship link building strategy can be just as satisfying as winning hockey’s most coveted prize. Search engine specialists need to have a playoff mentality when it comes to their link-building tactics. Guest post by Jason Parks.

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Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Hubspot

On our path to embracing a new era of marketing and sales, HubSpot discovered something important. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research. Check out our new HubSpot Research platform today.

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What is Hubspot? Marketing Automation Software Series

Reachforce

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . HubSpot ’s inbound marketing methodology covers every stage of your marketing funnel. HubSpot is too big to fit into one blog post.

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Making Cents of Inbound Marketing: An Interview With HubSpot's CFO

Hubspot

In this kit, I''ve placed special emphasis on the CMO-CFO relationship -- which means, of course, that I''ve spent some quality time hashing it out with my own CFO at HubSpot, John Kinzer. An Interview with HubSpot CFO John Kinzer. And, personally, I''ve never really clicked on PPC ads.

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Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts.

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12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

The fact of the matter is that running a successful digital marketing campaign takes a lot of time and energy, not only during its implementation but also during the build up to go-live. This will help you build out a better understanding of major objections your sales team faces.

57

How to Sell to 4 Different Personality Types

Hubspot

This post originally appeared on HubSpot's Sales Blog. Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. 4 Personality Types (And How to Sell To Them).

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Should your content generate leads or relationships?

grow - Practical Marketing Solutions

A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?”

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What Does it Take to Build a Successful Sales and Marketing Team?

Hubspot

Building a successful sales team depends as much on the people you hire as it does on nurturing a cohesive and productive relationship between sales and marketing. Having said this, building a successful team does not develop overnight.

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Digital Does Not Mean "Just Build a Website"

Hubspot

These companies follow the “if you build it, they will come” mentality. Content companies need to build products that address these three psychological needs to appeal to the digital consumer. Consumers expect personalization. Can’t afford personalization software?

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The Top 5 Mistakes Companies Make Building Demand Generation

Sales Engine

So they task marketing leadership with building a demand generation engine and run into myriad problems. But it’s not as simple as hiring one key person; it’s very rare for all of the necessary skills to exist in one person, or even several people.

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HubSpot Launches Visionary New Product for Targeting Prospects

Hubspot

Since 2006, HubSpot has been focused on driving a transformation in how companies interact with customers. How do you track and qualify all interactions with your brand -- whether online or in person? We hope you enjoy the latest in marketing technology, brought to you by HubSpot.

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How HubSpot Grew by 50% in 2013: A Year in Review

Hubspot

That notion -- that the way we do business should be more fundamentally human and reflect who we are as people -- captures how we think about building our company. 2013 was a landmark year for HubSpot in helping businesses worldwide become more personal, effective, and human overall.

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6 Tips for Scaling Social Media Promotion With a One-Person Team

Hubspot

For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals.

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How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website

Hubspot

Especially in the B2B sector, where the customer journey is increasingly self-service and often involves several months of careful deliberation, trust is a deal-breaking prerequisite for any sort of relationship building process.

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