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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. And it all starts with powerful product messaging that makes your startup stand out.

Startups 161
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The 50 Best Startup Tools For 2021

Marketing Insider Group

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. How do you know which are a waste of time and which can actually help you grow your business and reach your goals?

Startups 363
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Four Administrative Mistakes to Avoid When Starting a B2B Business

Webbiquity

Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. When startups hire new employees, they sometimes just throw their staff to the wolves. Only about 20% of startup businesses today have an official training program in place for their new hires. Planning Is Key.

Startups 253
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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Quick Takeaways. Image Source. As their audience grew, so did their revenue.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

Stories are a memorable and engaging way to differentiate yourself, build connection and trust, create new thinking, bring meaning to data, and even influence decision-making. What makes a story perfect? How do you tell the perfect story for any occasion? We live in a story world.

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A guide to the wedge marketing strategy

MKT1

If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21. Positional will help you make the right content for your specific audience segment(s). They build strategies for your startup’s specific needs and understand the value of both fuel and engine.

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Embrace automation tools.

Loyalty 309