3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The goal was to assess the current state of customer data unification and, more important, to start exploring management practices that help companies create the rare-but-coveted single customer view. But it’s a rich set of data so this post will highlight some other helpful insights.

Five Brand Building Tips for B2B Businesses

Webbiquity

Building a great brand is the holy grail of marketing. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. Build your own online platform.

Build 59

Trending Sources

17 Helpful SEO Tools and Tool Reviews

Webbiquity

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g.,

Review 105

From Scratch: Four (Free) List Building Strategies

Act-On

Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. All seven list-building strategies require the same foundational elements: A clear understanding of your client’s buyer personas.

List 69

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. Are there any “easy” ways remaining to build worthwhile links? Which link building tools and tactics still have value?

How Abraham Lincoln Can Help You Build A Better Team

Modern B2B Marketing

Gems of wisdom that have survived the test of several centuries are certainly okay in my book, so join me in a rapid-fire history lesson on how Abraham Lincoln can help us build better teams. Were there any other lessons Lincoln has taught us about building great teams?

Help 48

Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website.

Brand assimilation in link campaigns: building client trust

Biznology

Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. A challenge specific to link building is establishing trust.

Link 104

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. Why helpful, non-promotional content is the key to lead generation success.

How Video Helps Sales and Marketing Alignment

Vidyard

Sales is now more focused on delivering real value to customers and building relationships, and marketing is focused on campaigns and tactics that result in the best outcomes for sales. Marketers can help craft the story and make sure it stands out.

Help 85

How to Build Self-Confidence After a Bad Month: 8 Helpful Tips

Hubspot

It makes 29% of us reluctant to ask for help at home , and 40% of us afraid to be nice at work -- because we fear that people will take advantage of us. It makes sense, then, that many of us are afraid to ask for help at work for fear of looking foolish or ill-informed.

Help 54

Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building.

23 Expert SEO Link Building Guides and Tools

Webbiquity

What tools are most helpful in link building efforts? Find the answers to those questions and more here in almost two dozen of the best link-building guides and tool reviews of the past year. Link Building Guides, Techniques and Tips.

Link Building and Mobile SEO in 2017

Webbiquity

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. What does link building really mean in 2017? How is Google changing the way link building needs to work?

How customer-hero stories help you connect better

B2B Lead Generation Blog

Well, for my whole career as a sales productivity consultant and sales trainer, my stated mission was to help my client lift the bottom 80% of their sales force. Where we can help them be a hero? Where we can help them achieve a goal or solve a problem?

Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs

Infer

The ABM Cloud for Salesforce partner program is helping marketers understand the MarTech software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale.

Class 71

Help SnapApp Give Back by Building Some Holiday Fun

SnapApp

But we need your help! Help SnapApp Donate by Building Some Interactive Holiday Mascots. Through the below interactive experience you can build either your own snowman or gingerbread man – the choice is yours! Let’s get building and start giving back! .

LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections

Modern Marketing

And finally, he offered me a suggestion of something I can do to help him. A few months ago I started working for a new company. A big company. If you are reading this blog post, I’m sure you’ve heard of it. It’s called Oracle. And we have over 135,000 employees.

How to Build a Remarkable 21st Century Brand

Hubspot

Whether the words were his or not, they reflect what we call the "outside-in" approach -- trusting customers to provide critical insights to help define a brand identity. was established by President Lyndon Johnson in 1968 to "help solve the problem" of inner-city poverty.

Build 43

Link Building: past, present, and future

Biznology

The practice of building links is continuously evolving. Link building has gone through some major transformations within just the past few years, and it likely will continue to change moving forward. Link Building Past. Link Building Present. Link Building Future.

Help Google help you optimize your content for search

Biznology

But I do love to intersperse cool recipes, book reviews, events, product reviews, and general reviews into my blog posts, especially over at my health, sport, and fitness blog, rnnr.us , all build up on a very vanilla WordPress installation.

How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

These three tips will help content marketers and search engine specialists help each other. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November. Content that is original, contains helpful information, is highly engaged with and attracts links from third-party sources are valued when it comes to doling out rankings. Internal & External Link Building.

SEO 83

5 Strategies to Build Customer Relationships Through Content

bizible

Are you having trouble building a trustworthy relationship with your audience? Here is a collection of smart steps that will lead you on the path to building trust through content marketing. Don’t Advertise, Provide Help.

The Real Cost of List-Building: Buy or Build Your Own?

DiscoverOrg

You need good clean, verified data, and actionable insights that help you score, rank and prioritize accounts and contacts for follow-up – especially for an effective account-based marketing (ABM) strategy. Option 2: Build a Research Team to Gather Data & Intelligence. Building revenue. Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Very, very expensive researchers.

Best 110

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

A solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success. A content calendar will help your writers produce content on a timely schedule.

Plan 120

Building a B2B Brand Starts with Stories, Not Standards

Type A Communications

Typically, it’s marketers who want help with their brand positioning, messaging and. April 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.” read more.

Brand 89

3 Tips for Building Confidence in Front of the Camera

Vidyard

Wearing jewel tones helps you stand out against the background, but if you don’t have any of those, at least avoid wearing all black and all white. You want to set your voice up for success by drinking water or tea before filming to help make it as clear as possible.

Build 84

Building a Marketing Technology Stack for Your Demand Generation Efforts

NuSpark

Building the Right Marketing Technology Stack. Instead of selecting random applications based on their individual capabilities, take a strategic approach and build a framework of the tools you need. How to Build a Stack.

Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio

Act-On

You can easily create videos for each stage of your customer’s buying journey, whether brand building and informational for the top of the funnel, product demonstrations for the middle of the funnel, or testimonials and case studies for the bottom of the funnel.

Video 101

How To Build A Culture of Content

Marketing Insider Group

When I started my own content marketing journey, I remember hearing the challenge almost every single day, “but how much more stuff will this help us sell.” ” The simple fact is that the best way to sell more stuff is to help your target audience better than anyone else.

Build 142

8 Helpful Resources for Creating Beautiful Infographics

Hubspot

Not only do they make content more sharable -- 40 times as much -- but they help us retain information. 8 Helpful Resources for Creating Beautiful Infographics. Here's one that helps non-profits visually communicate highlights from an annual report: 4) Easel.ly.

Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network

Modern B2B Marketing

So, here are three bulletproof networking tips to help marketers (and penguinologists alike): 1. Building solid social networks is as easy as sliding down an ice luge on your belly. Occur in a regular cadence, so you can build and nurture relationships.

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

Help 96

New MarTech Trends for the Building Materials Industry

Navigate the Channel

Marketing technology continues to grow as a dynamic hybrid discipline that is highly relevant to the building materials industry. Building materials is a small community that requires a great deal of detail.

Build 27

Lead Nurturing: Build trust, win more deals by helping prospects – not selling them

B2B Lead Generation Blog

To help pass this test, here are three tips: Tip #1. This will help you target the right information to the right people; it will help you identify what information is most relevant to them and how they want to consume it. What resources help you respond to those challenges? (Do

21 Questions To Help You Define Your Content Marketing Strategy

Marketing Insider Group

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it.

Are You Building a Company or Just Laying “Marketing Brick”?

ViewPoint

He answered: "I am helping to build a great cathedral.". Are you laying marketing brick at $30-60 bucks an hour or building a business you can be proud of? I learned that building something of value meant contributing to the company’s success in a measurable manner.

Competitor analysis: get link building help from your competitors

Biznology

If you have ever done any link building, you are likely aware that it is hard work. It takes time and patience to build relevant links that make sense. The best way to increase your link building efficiency is to study where your competitors are receiving valuable links.