Valasys

SEPTEMBER 10, 2019

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online. Furthermore, a study by Cone Inc.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Read more on How to Build Customer Loyalty with Content Marketing. According to a report by Loyalty360.org A predictive content strategy in-turn is based on the first & third-party intent-data. &

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. However, to build an effective lead generation strategy, one needs to start from the basics.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 4, 2019

Thus, to build a strong & perennial sales pipeline, it is imperative for the marketers to leverage social media for various campaigns as well as to measure the success of their social endeavors, so as to align them with the ultimate goal of Return on Investment (ROI). Social Media KPIs.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 25, 2019

The following methods can be employed for by the brands to benefit the most from content syndication: Republishing the best-performing pieces of content on websites with higher domain authority. Guest posting for a website with higher domain authority & syndicating it later to the parent website; also to Medium or LinkedIn.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 6, 2019

Builds grander customer loyalty. Therefore, building-on existing accounts is a must. Employ Word-of-Mouth Marketing: According to a report by Nielsen 92% of the customers prefer recommendations from friends & family over any form of advertising. This is where positive Word-of-Mouth Marketing steps in.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45